Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.
However, today’s market is saturated, and ecommerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.
One of the latest technological innovations that can revolutionize digital marketing is artificial intelligence (AI). Let’s see how.
Crucial Issues With Today’s Marketing Channels
At the moment, digital marketing seems somewhat straightforward. Ecommerce businesses can hire a marketer or create a team that will manage social networks, handle paid ads, hire influencers, and deals with other promotions. Still, several critical issues are arising that ecommerce stores are having trouble with.
In the words of American consultant and author Geoffrey Moore:
Without big data, companies are blind and deaf, wandering out onto the web like deer on a freeway.
Unfortunately, the average opening rate of emails is sometimes extremely low. So much so that the average retail opening rate is only about 13%. The same goes for click-through rates. The average email CTR across all industries is 2.65%, which drastically affects sales.
The best example of ecommerce personalization is Amazon Personalize, which allows developers to create apps using machine learning technology just like Amazon.
This optimization can increase the opening and click-through rates and lead to more sales. Additionally, AI chatbots can be used in messaging apps, complement email campaigns, and deliver the ultimate personalized experience.
Digital marketing is a crucial part of every business’s success. Still, ecommerce stores have more and more competition to beat, and on that path, marketers may face several challenges. For example, creating content can become exhausting, and dealing with big data might seem impossible.
Luckily, today, many AI-powered tools out there help marketers optimize their campaigns and businesses generate revenue. From improved emails to simple online promotions, AI has the power to change how digital marketing is done. The best thing about it—it’s only a few clicks away.
Disclosure: Martech Zone has an Amazon affiliate link in this article.