Artificial Intelligence (AI). People hear this and usually, the few things that come to mind are movie characters like Jarvis from Iron Man or Samanth from the film, Her. Because just like Jarvis and Samantha’s big help to their users, AI does the same today in so many aspects! If you think of the same thing, artificial intelligence isn’t that different from real life. But in this blog, we’ll talk about its impact on digital marketing.
What is AI Marketing?
Have you ever heard of AI Marketing? Yep, it’s a thing! It’s currently emerging as a trend and is expected to become a norm in time! Fun fact! Did you know that back in 2015, M&C Saatchi developed the first ever considered AI-powered advertisement?
Simply put, the AI has an algorithm that reads the audience reactions, assesses the level of success of ads and adapts itself accordingly to omit unsuccessful ones and only show the most successful ads. How does it assess? The poster uses a Kinect that can examine up to 12 people at a time. It merely checks if you’re looking at it or not. But soon enough, the next step might be checking for interaction and facial recognition to check for audience reaction.
Since speed and catching up with loads of information is essential to digital marketing, Ai is the perfect tool to help complete tasks that usually take a whole day. Now you can leave technical tasks in the hands of AI and be done in minutes! But how exactly does AI help and with what specific tasks? Since AI is now a great player to going , we’ve listed some of the specifics below.
Why You Should Try AI Marketing.
As a business owner, you’re probably as busy as ever juggling tasks and responsibilities. What if there’s something that can help you? What if there’s something that can do all those mundane tasks like data gathering and sorting and what if it can present you with suggestions too? AI is perfect for the job! Let us tell you why you should try AI Marketing for your business!
Enhances Productivity
AI provides you with accurate and rapid results. With an assistant as adaptable and precise as artificial intelligence, you can be left at ease with the idea that you have a reliable helping hand– at least virtually. This way, you can focus more on other essential tasks that require your full attention. So AI is not only productive on its own, it impacts your productivity too!
Helps you make informed decisions
Informed decision-making isn’t the easiest to do, but it is made easier with AI by your side. It’s like someone has been watching over everything the whole time, reporting to you and even going out of the way to provide you with suggestions to help grow your business!
Helps you understand your audience better
One of the essential skills of a marketer is understanding your audience. Today, AI is more than capable of understanding your audience and it can predict their next move too! But with digital marketing’s boom and the growing data, you can imagine how difficult it is to catch up and fully understand such a big population.
How is AI used for Digital Marketing?
With the mentioned benefits of AI, how specifically does Artificial Intelligence do to help marketers? Digital marketing has various areas and AI has room for almost all! To keep it simple, we’ve enumerated some of the tasks it’s best at doing:
Data Analysis
Collating and interpreting large amounts of data can take up a lot of your time when done manually. Thankfully enough, there are AI that can easily go through all data in a matter of minutes and generate a thorough analysis too!
Media Buying
One of the primary challenges behind media buying is that there’s no proper inventory and data, but AI easily fills this gap! No more pondering and researching about where their bid should be placed, how much they should bid, and when they should bid for a better return on investment (ROI) cause AI can narrow it all down for you! When reaching a business’s target audience and ROI, AI is a great assistant for predicting which ad placements are most effective.
Prediction
With overflowing data, marketers have a difficult time deriving insights and making predictions since it’s so overwhelming. Good thing AI has the capability to easily gather all of that data for improved prospects and better prediction of customers’ behavior. You could easily find out which content customers interact with more and automatically lean more toward releasing preferred content. This is also called churn prediction.
Content Creation
Content creation is probably the most mentally exhausting and difficult when it comes to digital marketing. Not only do you constantly have to come up with something new and engaging, you also need to avoid being repetitive and irrelevant. To do all of that, you need to research and stay updated with trends, then use what you’ve gathered for ideation. Sounds difficult but it won’t be anymore cause AI can help with this too!
Personalization and Improved Customer Experience
With AI’s assistance, you can provide the right audience with the right content, ultimately leaving your audience with an improved and personalized customer experience that caters to their preferences. For instance, AI can provide them with customized recommendations based on how it has read their previous behavior. With this, you can serve your customers better.
AI that you’ve probably come across
Those who aren’t familiar with AI are probably thinking that AI still isn’t utilized in everyday life. Actually, it’s more common than you think! You’ve probably come across it a few times too! As a business owner, it’s best to be aware of how AI can be used to improve customer satisfaction, so let us help familiarize you with some of the AI used in marketing that you probably didn’t know!
Targeted Ads
You’ve probably noticed that you once thought of purchasing a product, then ads for it suddenly popped up in your feed. Now you know! Yep, some of the ads you get are all thanks to AI that analyzes customer demographics, interests, and online behavior. So the ads you get aren’t just random. They’re personalized and targeted specifically to you.
Chat Bots
Have you ever inquired about a product or service and received an immediate reply? Then it’s most likely AI! They’re great for helping customers with specific questions like finding the products they’re looking for, learning rates, etc. Through this, Chatbots can accurately help move customers through the sales funnel! This also helps the Customers feel heard and gives your brand a good impression that it’s highly responsive to customer inquiries!
Image Recognition Technology
Have you ever been automatically tagged on a photo on Facebook? Yep, that’s AI too! Some businesses use this to improve customer experience through image searches. Customers can upload an image of a product so AI can provide them with similar-looking products. This is yet another innovation that most businesses are now planning to implement on their websites for improved user experience.
The Conclusion
With AI and marketers now working hand-in-hand, Artificial Intelligence continues to shape the unending potential behind businesses’ growth through digital marketing. AI’s precision, efficiency, and most importantly, speed can keep up with the overflowing data and information that constantly needs to be in check regarding digital marketing. AI now fills the gaps and limitations on technical tasks marketers struggle with. Thanks to AI that assists digital marketers as the tools and apps run quietly behind the scenes, marketers have alternative options to become more productive instead of focusing on time-consuming tasks. Who knows, with AI still evolving, maybe AI Marketing might just become the new norm.
The post Artificial Intelligence’s Impact on Digital Marketing: How to use it to your advantage. appeared first on Emerge.
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