From SEO to paid media to website design, refining your company’s digital marketing strategy can be overwhelming. But if created intentionally, it can be a critical step towards meeting key business goals.
The August 2023 episode of the Arizona Technology Council’s AZTechCast podcast featured experts including Simon Golding, senior digital marketing consultant at Intero Digital; Rianna Lowrance, content marketing manager at Trimble SketchUp; and Andrew Smart, co-founder and commercial director at Slator. These leaders joined Bianca Buliga, director of marketing and communications at the Council, and Karen Nowicki, president and owner of Phoenix Business RadioX, in shedding light on the up-and-coming digital marketing solutions that can give your company a competitive advantage.
In this hour-long episode, the panel of three experts discussed the evolution of marketing from a traditional or physical format to a digital modality, the most in-demand digital marketing services in today’s world and the biggest challenges that they see companies needing support with that digital marketing agencies can help tackle. Throughout the conversation, the speakers shared specific use cases of companies that turned to digital marketing agencies to help achieve business objectives, the solutions that were implemented and the results they have seen. Finally, they suggested useful metrics to track when introducing a new digital marketing platform, highlighted the role that technology plays in improving a company’s digital marketing strategy and provided myriad tips for how to select an effective agency and build a lasting relationship with them.
Simon Golding has over 10 years of experience in business inteliigence, marketing strategy and digital marketing and is adept at actualizing his experience to assist companies. From multinational corporations to sole traders, from neuromarketing to print marketing, Simon’s marketing journey has given him the skills to translate marketing jargon into plain English and achieve business ROI using marketing strategies. Intero Digital is an agile and forward-thinking digital marketing solutions provider headquartered in Colorado Springs. They offer a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development and more. They take special care to develop results-driven and personalized solutions, coupled with industry-leading proprietary technology, for each of their clients.
As a marketing and communications professional with over six years of experience, Rianna specializes in creating and executing innovative campaigns that build brand awareness and drive engagement. Her content creation skills and her passion for storytelling have allowed her to create impactful content that resonates with audiences and inspires action. She has a strong background in project management and cross-functional collaboration and has a proven track record of delivering results. With more than 33 million users, Trimble SketchUp is the premier design software among creative professionals across architecture, interior design, constructions and more. From interior projects and custom home builds to intricate, energy-efficient buildings, Trimble SketchUp makes it easy for their clients to get their creative juices flowing and build out award-winning designs with 3D modeling and markups, pre-built parametrically configurable objects, task assignments and more.
Finally, Andrew co-founded Slator and provided its online media strategy and business model to create what is now the number one news and research site for the global translation, localization and language technology industry. He led the development of Slator.com, defining its content, information architecture, ad products and pricing and e-commerce sales model. He established and runs the event business, including the SlatorCon conference series, roundtables and training workshops. Andrew also provides business advisory and content marketing services. Most importantly, he leads sales as commercial director to a global client base and drives revenue growth. Headquartered in Zurich, Slator has a presence in Asia, Europe and the U.S.
In conclusion, these experts were convinced that a finely tuned digital marketing strategy can expand your business’s growth and help move the needle on key business objectives. Take a listen below to hear more of what they had to say!
SIMON GOLDING |
 RIANNA LOWRANCE |
ANDREW SMART |
About AZTechCast
The official podcast of the Arizona Technology Council, AZTechCast is dedicated to covering innovation and technology in Arizona and beyond. Through the art of the connected conversation, AZ TechCast’s hosts and guests share success stories, tech news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling Arizona’s growing technology ecosystem. Visit to learn more or to listen to recent episodes.
Karen Nowicki is the owner and president of Phoenix Business RadioX. Amplifying the voice of business, Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession and community. A successful author, speaker and the creator of Deep Impact Leadership
and SoulMarks Coaching, Nowicki is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. In addition, Nowicki has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room and Mid-Day Arizona. Recognized for her leadership and business acumen, she has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.
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The post August 2023 TechCast | How to Level Up Your Digital Marketing Strategy appeared first on Arizona Technology Council.
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