Articles by Editor

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to […]

Speakers examined the roles of data in marketing, the importance of storytelling, influencer marketing, and how to leverage data to achieve goals within the present […]

Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being […]

Allison Lewis was the global CMO for close to six years.