John Bruno, senior analyst,
The concept that business-to-business e-commerce sites are far behind their retail equivalents in regards to ease of use has concerned an end, Forrester Research study Inc. says. B2B commerce suites have “matured,” John Bruno, Forrester senior expert for B2B e-commerce, states.
“Commerce suites finally have captured up to the complicated requirements of B2B services,” Forrester says in a report released last week, “The Forrester Wave: B2B Commerce Suites, Q3 2018,” by lead authors Bruno and senior expert Bruce Eppinger, in addition to other Forrester analysts.The report, which supplies comprehensive reviews of 12 B2B e-commerce software suites, states that”commerce suites have actually lastly reached the intricate requirements of B2B services.” It recommends that business in the market for B2B e-commerce software look for providers that use the following software application qualities: Strong versatility for website access and buying
always had the tools to put that data to utilize on an e-commerce website that caters to clients’needs, Bruno says in a blog site talking about the report.”Now services can leverage these deep relationships to customize the whole B2B digital buying experience, from material and item suggestions to search, promos and coupons. B2B companies can now deliver B2C-like shopping experiences.”advertisement A separate report by Bruno and Eppinger is pointed out in a
e-commerce platforms launched today. In addition, Bruno will get involved as a workshop leader at next week’s B2B Next conference in Chicago.Sign up for a complimentary membership to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry.
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