B2B Next Speaker Spotlight: Jerry Bernhart on staffing B2B’s shift to e‑commerce

Jerry Bernhart Makers, wholesalers and distributors planning to move into online selling aren’t just including a channel– they’re looking at significant change that will have an effect across the company, says Jerry Bernhart, principal at Bernhart Associates Executive Browse, who will speak at B2B Next in Chicago next month.Bernhart will take a look at the challenges and options of staffing for B2B e-commerce as a panelist in a session,”People Power: The Frenzied Competitors for E-Commerce Skill.”. In a recent interview with B2BecNews, he discussed exactly what B2B business must expect in introducing an e-commerce initiative.

  1. Exactly what is driving B2B business to expand online?Bernhart: From where I sit as

an executive employer who puts these prospects, the battle cry typically goes like this: We see how this is benefitting our competitors, and we have to be there. The purchasers and other decision makers who buy our products are purchasing their own products and services online, and they desire a similar experience when they go to the company market. It suggests difficult time-honored ways of doing things, shocking existing organizational

structures and cultural norms, and learning brand-new practices.Jerry Bernhart, principal Bernhart Associates Executive Browse ad Q: Exactly what are some of their most significant challenges?Bernhart: Much of the

B2B companies that call my office are fairly brand-new to digital. Going up the curve of

digital maturity requires a strategic shift that is not constantly simple to attain. It means tough time-honored

ways of doing things, shaking up existing organizational structures and cultural standards, and learning new practices such as using more sophisticated analytics to acquire more powerful insights and enhancing cross-channel combination. Perhaps most importantly, there must be a high level of financial investment priority.Q: What are the greatest gains they’re recognizing? Bernhart: I’ve seen some of my customers create whatever from greatly increased income development to much higher levels of customer complete satisfaction. The terrific thing about it is that these gains can be measured.Q: Exactly what in your opinion is the greatest thing B2B business still need to realize

about e-commerce? ad Bernhart: Usually

, developinga more user-friendly experience.Q: Exactly what is your most valuable piece of guidance for B2B companies seeking to add online sales or increase them? Bernhart: Work with the best leaders. The formula is simple: You require leaders who can reconceive services, and inspire people. See your online business grow. Registration for B2B Next( https://www.b2bnext.net/page/1335465/register)is open. The conference features:38 Sessions 44 Speakers 28 Exhibitors 9 Networking Events advertisement

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