If you would like to make an impact on your target market and develop an effective digital markeitng strategy, you will need to make sure that you are able to carry on engaging with them and have the chance to find out more about their needs. There are so many so called digital marketing experts out there, swearing to one or other lead generation method, but the bad news is that you need a more holistic approach. SEO, social media, or content alone no longer work, and this is bad news for small business owners. Find out why below.
Your Site Will Be Lost
Image via Patrick Tomasso
No matter how well your site is built, if you don’t create engagement and content, it will eventually get lost. I have some sites that I neglected for a few months or years, as I exited the niche, after I had to prioritise my tasks, and they are nowhere to be found in search engines, even though they used to be on the first page. Why is that? Because I failed to generate interest, content, and awareness every day and didn’t automate my social media campaigns. You need to stay on top of your sales funnels and lead generation, and this takes time and effort.
SEO Is Not Enough
Search engine traffic is still one of the best ways to find new customers, but the rules are changing, and the role of review sites, social media pages, and social proof are more important than ever before. If you are not constantly present on social media and are sending out meaninful and engaging messages, your audience will be distracted. SEO is great, but not many people will buy from you the first time they land on your website.
Engagement Is Hard to Get
Image via Ben White
One of the things I learned last week is that you have limited time to get engagement to your posts, or they will be lost forever. You need to learn how to get people to react to your post and engage with your brand. Make them stop scrolling first, and get them to take action. No matter if it is a picture of you at work, a behind-the-scenes video, or a shocking statement, maybe a question, you need to get comments and likes for your content to be syndicated further to a greater audience.
You Need to Measure Everything
If you don’t measure post engagements, you will end up shooting in the dark, not knowing which content is working and which one is not. You also have to know when your audience is online. This is exactly what our sales funnel and social media management packages do. You will get a link or a pdf document with all the statistics you need to help you understand your market’s behaivour online, so you can further improve your sales funnels.
There Is Always Room for Continuous Digital Marketing Improvement
One of the reasons why you want to measure everyting is that you can keep up with the trends. Social media platforms and Google, even YouTube change their rules every couple of months, and whatever is working today for your niche and business might be ineffective a couple of weeks from now. You can always perfect your sales funnels if you know which touch point is the weakest link. We take care of this continuous improvement strategy for our clients, so they can enjoy consistent results.
Digital markeitng is not as simple as some people claim it to be. If you want to take the guesswork out of your sales funnels, set up a free consultation and find out more about how we work.