Basic Digital Marketing Course South Africa | Digital School Of Marketing

Module 1 – Introduction to Digital Marketing
Marketing in the digital age
Components of a digital marketing strategic plan
Understanding the differences between marketing and advertising
Identifying and understanding digital target markets

Module 2 – SEO and Web Analytics
SEO fundamentals
Keyword research
Onsite and offsite optimisation techniques
Link building strategies
Labelling of a website
SEO and website structure
Auditing websites
Identifying SEO problems
Writing SEO copywriting
Reading analytics
Understanding your analytics

Module 3 – Social Media Marketing
Using Social media channels strategically
Choosing the right channels for your business
Content marketing for social media
Influencer marketing
Creating paid advertising for social media
Optimising your social media advertising
Reading your social media analytics
Crowdsourcing for social media
Online reputation management
Social media sharing platforms
Microblogging
Understanding your social media analytics

Module 4 – Content Marketing and Digital Copy Writing
Understanding user behaviour
Objectives of content marketing
Developing a content marketing style
Developing a content strategy
Writing digital copy
Structuring a content calendar
Identifying content gaps
Writing for your brand
Writing for your digital persona’s

Module 5 – Paid Advertising and Marketing
Search advertising on the SERPS
Display advertising
Video marketing and advertising
Keyword research
Designing PPC advertising copy for search engine marketing
Social media advertising
Using analytics for paid advertising

Module 6 – Advertising on Social Media Platforms
Introduction to advertising
Understanding your target audience
Establishing the right payment models for your business goals
Facebook advert designing
Instagram advert designing and formatting
Twitter advert creation
LinkedIn advertising creation and design
YouTube Advertising and design strategies
Setting up marketing budgets for different platforms
Understanding your advertising metrics and setting KPI’s

Module 6 – E-mail Marketing
Different types of email marketing
Email marketing strategy
Email metrics and KPI’s
Writing for email marketing
Audience segmentation
Conversion optimisation for email
Defining email objectives

Module 7 – Mobile Digital Marketing
Mobile communication
SMS marketing
UX for mobile
Writing for mobile
MMS marketing
Mobile user behaviour
Mobile marketing strategy
Measuring your mobile marketing efforts