When you hire a new employee, the first few months of hiring are typically a whirlwind of training courses on industry processes, procedures, and best practices. A strong on boarding strategy is key for team members to successfully integrate into your business and gain an understanding of what is expected of them. Unfortunately, once initial training is complete, employees are often deprived of quality CONTINUOUS training.
One way to show your employees that you value them is to invest in their ongoing professional development. This can include anything from marketing training related to their experience, to leadership training for company managers. While some employees may take the initiative to be responsible for their own ongoing development, many may not realize how important such training is.Digital marketers we have so many options at our fingertips.
6 Marketing training opportunities
1 – Consume industry content
Reading the latest industry news and best practices is one way many employees can take responsibility for their education. There is a wealth of knowledge that can be consumed and shared with other team members with little effort.To give your team that extra boost, suggest that they spend 30 minutes each day planning them to consume marketing content. So, help them find reliable resources to bookmark and access quickly to make the most of this time.
2 – Share useful news with your team
Whenever there’s an interesting article or ad that can potentially impact your business, there’s no reason it shouldn’t be shared with your entire team. At Top Rank Marketing, we are committed to sharing emails with the entire team (regardless of their location) several times a week. You can also train employees and leadership to go beyond sharing a link and add comments to the communication about the potential effect or best practices to make the information usable for employees.
3 – Make time for webinars and Twitter chats
Live and pre-recorded webinars can provide extensive tactical knowledge, without taking too long. A standard webinar lasts about an hour and is often offered as a download or link after the initial session ends. This means that employees can refer to the material later if they were unable to consume all of the content the first time.They also provide access to many smart marketing experts that your employees can interact with in a more individual way. Joining the conversation is easy, and an average Twitter chat only takes about 30 minutes.
4 – Organize internal training courses for the team
One of the greatest sources of information and training is sitting in your office. Create a training needs calendar based on manager observation and employee requests to determine what can be accomplished in-house. TopRank Marketing hosts many internal training courses, some volunteers based on interest and location, as well as others that apply to the whole team and are presented during all team meetings. For example, our Digital Marketing Manager Evan Prokop has created and implemented a series of SEO training sessions that offer varying depth of information depending on which (s) you attend.These sessions can include anything from optimizing a blog post to finding ways to discover customer stories on every occasion.
5 – Attend digital and in-person events
We are fortunate to work in an industry full of quality local, national and world events. While attending events typically require more investment than some of the other options on this list, they are filled with so many opportunities for individuals and your business.Each offers something different in the form of new information, connections and inspiration. Sending employees to events in person creates an experience for them outside of the office and their daily routine.
6 – Invest in seminar hosting
If you want to enter a lot of information and motivation in a day or two, workshops are a great option. By engaging outside experts to speak directly to your team on a particular topic, they will see that you are invested in helping them develop. There should be a good mix of motivational and tactical seminars to help team members work better as a group and within their individual positions. If you are looking for a thought leadership seminar or more in-depth tactical training courses, contact TopRank Marketing and we can discuss your needs and develop a customized seminar for your team.
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