In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager.
For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target for you to build expertise on these powerful solutions. Unfortunately, there’s not a Pluralsight track on Launch, by Adobe so I pulled from the great free training Adobe has published on YouTube for this integral Tag Management solution.
Getting a Sandbox
To use Analytics and Target you will need a Sandbox or non-Production instance. If your organization already has Adobe, reach out to whomever manages the access to the Adobe Experience Cloud, if not, you can request a copy from Adobe.
What’s the Best Track for Me?
Digital Marketing projects involve a number of different roles and skillsets. Click on the roles below to learn more about the role and what courses will help you reach the next level.
Business Practitioners are experts of the use of the Adobe Analytics and Target and help the business translate requirements into stories and leverage the tools to measure and derive value on campaigns and marketing efforts.
Learn how to use the Adobe Analytics and Target solutions and how to solve business problems with the Adobe technologies.
Developers setup, configure and integrate the Adobe and 3rd party digital marketing tools across channels including websites, mobile apps, emails, etc.
Learn how to develop solutions to track, measure and optimize Digital Marketing solutions using Adobe Analytics and Target.
Multi-Solution Architect
Multi-Solution Architects design and lead the implementation of end-to-end solutions for Digital Marketing problems.
Learn how to develop solutions to track, measure and optimize Digital Marketing solutions using the Adobe Experience Cloud.
(1h 36m)
Adobe Target empowers companies with tools needed to drive more relevant experiences and engagement for customers. This course teaches you the basics of conversion optimization, activity creation, and managing offers stored in the customer library.
(1h 11m)
Learn how to use Adobe Analytics reporting to analyze Target activities and how to use the People core service to achieve a complete, 360-degree understanding of customers to drive more relevant experiences for better engagement and improved ROI.
Where do I get help?
Learning the Adobe Experience Cloud solutions is no simple thing, the platform, while easy to use is large and complex.
Some great resources for people looking to get started with Adobe Experience Cloud include:
And as always feel free to leave a comment or send me a line on twitter @KlcoDanR and I’ll do my best to respond! Best of luck in your learning of about the Adobe Experience Cloud and getting through the lockdown!