The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies. Building a solid website for your business is a good start, but a website alone is not enough to get attention and generate leads. Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy.
When designing and building a new website, it is important to create your digital marketing plan first for two reasons. The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website, and the second reason is to consistently generate traffic and leads after the website is launched. View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals.
In this guide, we will discuss what should go into your digital marketing strategy to help you before and after your website is launched. If your business is ready to launch a new website, you should also turn to professionals to help. Proceed Innovative is a digital marketing agency that provides SEO web design and ongoing digital marketing services. We can help you devise an online marketing strategy based on your specific goals and design and build your website with SEO principles in mind.
Digital Marketing Strategy: Before the Web Design
Before you begin building a website, it is important for your business to create a digital marketing strategy. The strategy should be based on your main marketing goals, whether that involves driving more search traffic or converting more leads, and your website design should be incorporated neatly into this plan. A digital marketing professional can help you create a focused, cohesive digital marketing strategy.
The first steps to creating a digital marketing plan are to clearly define your goals and your target audience. With your goals and audience in mind, you can proceed with the design of your website to best reflect your marketing strategy.
Your digital marketing plan should include the following:
SEO Web Design
Unless your business already employs a web design expert, you should be looking for a professional to help design and build your website for success. There are many professionals who are strictly website builders as well as digital marketing agencies that offer web design as one of their services.
When you work with a professional who only provides web design, you will usually pay a one-time fee for the design, build, and launch of your website. The expertise of these professionals is typically limited to web design and while you can work with them to incorporate elements of your digital marketing plan into the design, this may not be as effective as it would be if you worked with a full-service agency specializing in both – web design and digital marketing.
If you work with a digital marketing agency, they can help you plan your marketing strategy and incorporate important SEO elements into your website design. The following are some important SEO web design elements that may be overlooked by a professional that only specializes in website design:
Digital Marketing Strategy: After the Website Launch
Your website has been built, the content is uploaded, and it is now live. So, what do you do now?
If your company created a well thought out digital marketing strategy before your website design and launch, you will not be faced with this question. Instead, you can immediately begin monitoring the performance of the different aspects of your digital marketing plan and make adjustments to maximize your ROI. SEO is an ongoing process of tracking results and making adjustments to reflect market and search engine changes.
The SEO process
Let’s revisit some of the main points of creating a digital marketing strategy we discussed in the first section and how these different facets of your marketing plan can help you promote your website after its launch.
SEO and Web Design Services from Proceed Innovative
The design and launch of your website should not be the starting point of your digital marketing efforts. It should be part of a pre-existing, cohesive digital marketing plan in which your website is designed specifically to help achieve your already determined marketing goals.
Above we discussed two options when it comes to working with a professional to build and launch your website. Working with a professional that only specializes in web design will usually cost less with their one-time fee, but your website will likely not be built with SEO principles in mind. You will also be on your own after the launch to promote and maintain your website. When you work with an SEO professional that provides web design and SEO marketing services, you will get a website built within the context of your ongoing digital marketing strategy. These professionals can also provide digital marketing services after the launch that include promoting and maintaining your website.
At Proceed Innovative, we are a full-service digital marketing agency that provides SEO web design as well as ongoing SEO marketing services to help promote your website and boost your online presence. We will first help you form an SEO marketing plan based on your specific goals and design and build your website within the context of your digital marketing plan.
You can call Proceed Innovative at (800) 933-2402 or contact us online to get started.
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