Job purpose:
As part of the Above Brands & Digital Solutions team, the Senior Global Digital Marketing Manager is responsible for contributing to the development and implementation of the Above Brands global commercial strategy and operational plan. This should be done through close collaboration with selected adult brands and LOCs, and through cross-functional collaboration at the global level as part of the Global Commercial Team.
**Your responsibilities:**
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
+ Drive the strategic and operational business plan, develop and pull through global marketing materials built on key customer/consumer, competitive insights, ensuring full engagement with key markets
+ Deliver best-in-class integrated digital customer experiences and innovative digital partnerships to drive growth aligned with GSK DDCx (Data Driven Customer Experience) framework
+ Define the Customer Journey and relevant digital solutions to address customer’s needs
+ Track and report upon the impact of digital deliverables at a global or local level
+ Follow GSK approval processes to ensure that all digital marketing and communications activities are compliant
+ Partner with LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analysed and tracked for quick course correction if needed
+ Drive the agencies involved in campaign development and coordinate development in close collaboration with medical, and drive the approval process for additional content in Content Lab
+ Work with the analytics team to further develop and measure the KPIs
+ Able to assess potential risks for the performance and trust objectives and ensure a solid mitigation plan and performance tracking in place
+ Establish strong working relationships with Global Brand teams, MOC, Agencies, Tech and third parties
+ Operate within agreed marketing budgets
**_Why you?_**
Basic Qualifications:
_We are looking for professionals with these required skills to achieve our goals:_
+ Master’s degree in Business, Marketing or Life Sciences
+ >3 years of business or commercial experience in life sciences and >3 years in pharma, healthcare or closely related industry
+ Strong track record in commercial and marketing & execution
+ Experience with developing and implementing campaigns through different channels including digital, offline and face to face. Experience with management of agencies
+ Exceptional communication skills
**Preferred Qualifications:**
+ Prior launch and/or global experience, consumer marketing is a plus
+ CIM Digital Marketing Diploma or local equivalent
+ Experience in the vaccines market is a plus
+ Strong experience with DDCx projects
+ Project management experience
Other Job-related skills/behavior:
+ An optimistic team player with the ability to work within a matrix team.
+ Good project management skills with a high level of pro-activity.
+ Well-developed influencing and negotiating skills.
+ Drive for performance, discipline on execution & tracking results & meet deadlines.
+ Capacity to network effectively and build strong relationships across different countries, cultures and functions.
**_Why GSK?_**
At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Healthcare, strengthening our leadership, and transforming our commercial execution. Now, we’re making the most significant changes we’ve made to our business in over 20 years. **We’re on track to separate and create two new companies in 2022:** New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.
With new ambition comes new purpose. For New GSK, this is to unite science, talent, and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.
Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is **ambitious for patients** – so we deliver what matters better and faster; **accountable for impact** – with clear ownership of goals and support to succeed; and **where we do the right thing** . So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.
**GSK Vaccines** – Our Vaccines business has a broad portfolio and innovative pipeline of vaccines to protect people of all ages. We deliver over two million vaccine doses per day to people living in over 160 countries.
For further information, please visit www.gsk.com
*Li-GSK
If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.
Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our scientific and technical know-how and talented people. We strive to attract the best people and to create an environment that empowers and inspires. Explore more exciting opportunities by visiting our career site (http://www.gsk.com/en-gb/careers/) .
Leave a Reply