Ben Austin, CEO Of Award-Winning Digital Marketing Agency, Reacts To Google’s Broad Core Algorithm Update

Earlier this month Google announced its very first Broad Core Algorithm Update of 2023 and, despite the update coming as no surprise since the last one took place 3 months ago in December, it’s certainly ripped several businesses apart in the effort to improve the quality of search results. Despite the update only being announced just over a week ago, Google has confirmed that it has now been completely rolled out across the web which, despite sounding like good news, isn’t. In the coming days, weeks, and months we can expect even further volatility across the SERPs as rankings continue to shift.

As the founder and CEO of 15-year-old digital marketing agency Absolute Digital Media, I know too well that our businesses, both established and small, this is bad news. Keywords that you were once organically ranking well for may be stripped beneath you, leaving your website in the dark whilst providing your competitors with a higher platform to promote their brand. If your website falls into this category, then you’re likely to have already noticed a drop in organic traffic and – more alarmingly – sales or leads. With that in mind, I’ve compiled some further food for thought for businesses to consider.

What We Know About Google Algorithm Updates

We’ve experienced Google Algorithm Updates in the past and this undoubtedly won’t be the last time we hear about one. They come in all shapes and sizes. Some are big and some are small. How your website is affected completely depends on your SEO strategy – something we at Absolute Digital Media specialise in. Whilst there is no right or wrong way to prepare for an algorithm update (expected or not), we continue to focus on the three pillars of SEO which are technical, on-site optimisation and off-site optimisation.

Here’s what we do (and don’t) know about them:

Why You Need To Invest In Your Marketing Now

Ultimately, algorithm updates are an important aspect of Google’s ongoing efforts to improve the quality of search results. Whilst they can be disruptive to some website owners, they help ensure that searchers are presented with the most relevant and high-quality content. Websites that adhere to these guidelines will ultimately be rewarded with improved rankings in the SERPs, meaning that they will have a greater chance of appearing nearer to the top of the search results where potential clients or customers typically look first, consequently drawing in more organic traffic which can lead to increased sales and leads.

As the effects of the Google Algorithm Update continue to settle, I recommend all businesses to keep a close eye on their search visibility and act on any parts of their website that require improvement. Your website may be safe for the time being, but time will tell how geared up it is to meet Google’s continuously changing requirements!

Read more about my thoughts on Google’s latest algorithm update.

Get In Touch

Contact us today at 0800 088 6000 to directly speak with a member of the Absolute Digital Media team or myself, Ben Austin.

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