Did you know, use the internet to find local businesses like yours? With preferring to buy from businesses they can contact online, a strong online reputation and presence is crucial in building a successful company.
We understand how competitive the roofing industry is. We also know how tainted the industry can get with negative reputations from your less credible competitors floating around. This can make connecting with the right customers difficult.
Here at , we want to help you win the credibility and loyalty your business deserves. By digging into digital marketing, you can be the company people want when they look for roofing services. So keep reading, as we dive into all the important details on .
4 Reasons You Need Digital Marketing for Your Roofing Business
First things first—why do you even need digital marketing for your roofing business? Having a well-organized and can help you meet your short-term and long-term business goals. If you’re wondering what this looks like, we’ve got four benefits here to get you pumped:
1. Connects You with the Right Customers
You can offer the highest quality roofing materials and top-notch customer services, but none of this matters if you aren’t reaching out and engaging potential customers.
By using tools/strategies like , , and , you can put your business front and center. There’s a whole art and science that heavily impacts the way your business is perceived on the internet.
Digital marketing provides massive opportunities to research your target audience—the people you want to do business with—and create personalized messages based on the information you’ve gathered. This can help your business build a positive online reputation that will help bring in leads that will most likely convert into customers.
Take Pinnacle Roofing for example. Through a robust digital marketing campaign, we helped them gain visibility online, which brought them .
2. Helps You Gain Valuable Visibility Online
The number one search result on Google is to get a click compared to the number 10 result. So the higher you rank in search results, the more likely you’ll be seen and gain interest from those actively looking for roofing services.
The key to capturing the number one spot on the search engine results pages (SERP) is creating useful content that includes specific keywords relevant to your industry. For example, if your target audience is searching for “asphalt roof replacement”, you want to be sure to include this keyword in your content wherever possible.
Consistently adding keywords within quality content can help you climb the ranks. This will give you:
3. Improves the Quality of Customers
When your site is high and mighty on the search pages, this can help you win plenty of leads. But you also need to consider the quality of your leads. Gaining numerous prospects is great, but when the majority of them aren’t converting into customers or aren’t taking the action you want them to take, then something is amiss.
It can get pretty expensive trying to generate qualified leads. But digital marketing tools like can help you organize your leads into categories based on their engagement and interest level. Better yet, you can send out unique and personalized messages to each of these groups to nurture them into long-term customers.
And as indicated by its name, this process is automated. It does the work for you so you can focus on running your business. Businesses that use marketing automation report a . Not to mention, they experience and 3.1 percent higher annual revenue growth rates than companies who don’t use marketing automation.
4. Reduces Long-Term Marketing Costs & Increases Revenue
The internet has changed significantly in ways that allow people to proactively seek out products/services on their own. Digital marketing is one of the most cost-effective ways to market your business. It allows you to track key metrics like:
These components help you proactively identify issues and make adjustments along the way, saving you money and time in the long run. For example, content marketing—a form of digital marketing that shows the value of your services through engaging and consistent content—costs than traditional marketing (TV, radio, newspaper ads) and generates about three times as many leads.
The most expensive component you’ll invest in? Time. Digital marketing strategies take time and effort to bring in profitable and lasting results. And as much as you need time to build relationships with your potential customers, your potential customers need time to trust your business before making their decision. With the right mindset, you can keep up relationships with your leads and customers and, more importantly, maximize your profits without putting in a ton of labor.
3 Ways to Get You in Front of the Right Customers
Here at Big Leap, we stay rooted in transparency to help you gain genuine and profitable relationships with your customers. But what does it actually take to get your business in front of those who matter most to you?
1. Build Trust and Credibility
Our agency was built on trust, quality relationships, and long-term results. Trust and credibility aren’t just words that describe a team or company—they reflect the kind of attitude and approach you should have in your digital marketing campaign.
With the right perspective, you can craft trustworthy and credible features for your site visitors, leads, and customers through:
2. Invest in Long-Term Commitment
It takes consistent, daily effort, and a reputable digital marketing agency to achieve significant results. The long-term commitment involves:
There are a lot of things to consider and brainstorm. But by putting in the time and effort, you can reap the long-term benefits of digital marketing down the road.
The word “digital” might trigger you to think of digital marketing in a mechanical and robotic way, but there’s a significant amount of personalization that goes into it. It’s about creating an experience that will help customers genuinely believe in your services and choose you among the pack.
3. Keep a Close Eye on the Economy
Significant events like COVID have illustrated how rapidly our economy can change. It’s crucial to be prepared for any impending and unexpected roadblocks like this. No matter what happens, the internet will always be there; it will always be everyone’s source of information and doorway to discovering the quality services they need.
Therefore, digital marketing plays an essential role in surviving, and even thriving, in the evolving economy. No longer are people relying on TV and radio advertisements; these are expensive forms of messaging that will just put businesses at a disadvantage.
With technological advancements like the internet and smartphones, people are now avid participants/consumers, seeking out information on their own. So what businesses like yourselves should focus on is:
Let’s Connect You to the Right Customers
Illuminating your roofing business to the right people is exciting, but like we discussed, it takes commitment, patience, and the right people. With over 10 years of experience growing businesses, Big Leap can help you build the credibility and trust you deserve to reel in long-lasting success. We’ll assist you every step of the way and find unique strategies that will help you get to the top. So buck up and to see what our team of digital marketing experts can do for you.
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