Benefits of Digital Marketing to branding of a business | Martina Motwani

By Martina Motwani | August 20, 2020 | 0 Comment

Branding is always an important part for every business because people buy brands not products. Advertising agencies always make trust between brands and customers. Customers are attracted with their product quality and services. Most of the successful companies have their various range of products because of all types of needs in front of companies.I want to sell their casual to premium products then they start from economic range to luxury range.

Brand prepositional to story or i can say say brand = Trust

Brands always sell their story and growth of their revenues are too high. As Levis launched Jeans its new brand and sold by the influence the people use slogan like Levi’s has an advertising slogan: “Quality never goes out of style.” Consumers can buy other kinds of jeans, including off-brands. In 1853 it was launched and was a surprise for users to use it many times . It’s one and only old brand.

4 Essential steps of Branding.

1.Brand Creation

3.Brand Promotion

4.Brand Optimization

Brand creation is a very important part for Branding. Brand creation takes lots of time and effort. Engage the audience with a new brand of product and service with Brand Name (Name should be related and meaningful) slogan, website, Website logo, business cards design,business letterhead etc. help us with branding.

Brand Analysis is a very important part before brand creation. Selection of branding analysis is directly connected with competitor research. Research of already existing brands and their way to connect with the audience. What strategy they follow to serve their services and products. 

Brand Promotion is done in terms of Digital Advertising, Social Media Promotion and SEO. Brand is boosted as paid campaigns with Facebook, Twitter, Instagram and Linkedin. Planning is top notch users re-targeting  brands already customers and acquiring new customers too. This is the best way of popularity for every brand.

Brand Optimisation is  kind of results measuring through Insights and checking traffic on social media sites as well as SEO  This audit help us to check whats CTR(click through Rate) How many impressions , clicks, Search terms that targeted by user to visit our website, products or services.How they contacted from Which IP, Device, Country, City etc we can track through Brand optimisation. 

This process helps to achieve brand on their promotion level. This helps boost the presence of brand and services. Subscribe to the newsletter and Watch all Digital Marketing Latest updates Videos on my YouTube channel. Subscribe for more updates.

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