In order to find the best digital marketing agency, first, we need to understand what is digital marketing, will digital marketing benefit your business and answer the question how do I get more leads for my business? which should be the purpose of any marketing.
Digital Marketing Agency
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to marketing companies who commonly concentrate on TV, radio and print marketing.
SEO Services
Search engine optimisation, most commonly abbreviated to SEO, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products. Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use often referred to as keywords to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
Pay Per Click
Pay Per Click (PPC) often referred to as Google Advertising or online advertising is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the research phase of making a purchase or targeted at the buying keywords when potential customers are looking to buy.
Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click.
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