If you don’t have a website for your business, you might be losing out on tons of customers! As it turns out, businesses with websites earn as much as $1.07 million more than those that don’t have one. But be forewarned. Not all websites make the cut. For optimum results, you need a website with a simple and straightforward interface, provides valuable, interesting, and properly optimized content, and encourages user interaction. Expect bonus points if you have a mobile-friendly website!
If your website is not on page one, you’ve lost the game to the competition. A study shows that the top three results in search engines get 40% of all clickthroughs while up to 30% of all results on page 1 and 2 don’t get clicked at all. This means you have to get your business website up there on the top results. With search engine optimization, you can do just that.
Pay-per-click (PPC) advertising is one of the most effective marketing strategies ever! Imagine, you only have to pay a fee when someone clicks on your ads. This means that while a higher budget allows you to reach more people faster, you can start small and go from there.
By using PPC ads, you can easily and effectively increase your website traffic, get more qualified visitors, raise brand awareness, and increase your revenue in the shortest time possible. PPC advertising is also extremely cost-effective and works seamlessly with other marketing channels.
Online reviews can affect your business in many ways, including your ranking in the search engine results. Search engines love businesses with good reputation and reward them with higher rankings. And since customers commonly choose the top results first, bad reviews can ultimately reduce your chances of getting customers and closing sales.
Aside from attracting qualified visitors, creating brand recognition, and reinforcing SEO efforts, marketing on social media allows businesses to get the pulse of their audience. Since these platforms facilitate communication and interaction between businesses and their audience, social media marketing (SMM) allows you to listen to what your target market has to say, address and correct issues before they escalate, and build a trusting relationship with your audience.
With the thousands of businesses offering the same types of products and services, how would you convince your target customers to pick yours over the competition? How can you set your business apart from the rest and capture your customers’ attention? With content marketing, you can do all these and more!
Content marketing is a cost-effective marketing strategy that will help you gain Google’s favor and reach your audience. It is also a great way to raise brand awareness, build a relationship with your target audience and gain their trust, increase your conversion and close rate, and skyrocket your sales.
It’s hard to come up with a buying decision when all you have are pictures of the product and its descriptions. Well, guess what? Using videos to showcase your products and services can solve this issue! The verdict is in: your customers are 74% more likely to buy your products and services when they see them in action, whether on your business website or social media.
What is corporate branding and why should you care? Let’s make a little experiment to illustrate how it works, shall we? You come across two brands: one is well-known and the other is not. Which one will you buy? Chances are, you’ll go for the well-known brand.
This is exactly what corporate branding is about. Keep in mind that customers are more likely to choose a strong and well-known brand since it gives an impression of quality and positive customer experience.
Lead generation is an essential part of growing your business. It is the process of attracting and nurturing leads and turning them into paying customers. This can be a long, complicated, and tedious process so if you’re not up the challenge, you may want to let the pros handle the work.
Text message marketing works. It has an impressive open rate, is extremely affordable, and can be used to complement other marketing methods. It is also a great way to expand your reach while enhancing customer engagement. Are you using this marketing technique to boost your sales? If not, it’s about time you do.
A good reputation can bring you more customers which translate to more sales and profits. We know how much effort you put into building your business’ valuable reputation, so we it would be a great privilege if you’d allow us to maintain and improve it even more!
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