Best Digital Marketing Courses: Go from Good to Great

Whether you’re looking to start your career in digital marketing, or you want to gain more skills to help you succeed in your field, there are now a lot of resources that can assist you with both. Furthermore, modern-day digital marketers are expected to have skills in multiple areas, including SEO, copywriting, digital media, and more. 

Our team has put together a list of courses which will help you understand the fundamentals of digital marketing and keep up with a constantly evolving industry.

Facebook Blueprint

The is meant to measure competency in designing media and ad strategies on Facebook, Instagram and Messenger. The three exams available are:

Each exam costs $150 and the certificate is valid for one year after that, so you’ll have to retake the exam every year if you want to maintain it. Since this is the highest qualification you can obtain from Facebook though, it’s definitely a plus for you or/and your agency.

HubSpot’s Inbound Marketing

HubSpot’s Academy offers a lot of free certification courses on Sales, Content Marketing, and Social Media. One of their more popular courses is the certification, which discovers the foundations of inbound marketing and advices on how to integrate this methodology into your business goals in order to get more leads. The entire course takes around 9 hours and the certificate is valid for one year.

Google Ads

Google Ads (previously known as Google AdWords) is Google’s advertising solutions that helps businesses promote their website or service on Google’s platforms, including YouTube. Knowing how to set up a Google Ads campaign is essential even if this is not your main area of expertise and thankfully there are a lot of resources (both free and paid) which will help you get the basic skills for that.

offers plenty of free courses and certifications beginning from basic ads to shopping ads and video ads. However, if you want to go beyond that, our personal recommendation is using Isaac Rudansky’s course on , which actually had over 100k student enrollments. The course not only shows you how to set up an Ads account from scratch but also goes into details on how to do keyword research, how to organize your campaigns and ad groups, and more.

Google Analytics

Getting an understanding of analytics is important even if you have an agency handling your marketing needs, since it helps you understand how popular your product or service is, as well as shows you areas where you could improve it.

Looking to build or improve your Google Analytics skills? Again, Google has you covered with for beginners and advanced users, as well as classes on some extra tools such as Data Studio, Google Tag Manager, and Google Analytics 360. Analytics even has its own YouTube for those of you who prefer shorter videos with specific features on the platforms mentioned above.

There are also numerous articles on Analytics and its role in SEO, such as the ones featured on , , and .

Hootsuite Social Marketing Course

The training from Hootsuite Academy gives you all the information you need to develop basic social media skills in order to enhance your business results and presence with the help of social media platforms. The entire course is free and lasts about 6 hours, during which you can learn about optimizing your social media profile, but also setting KPIs and measuring ROI.

Even though the course is free for anyone, those who want to obtain a certificate have to pay $199. The upside is that it never expires, so it’s a one-time investment which will showcase your expertise in the field in the years to come.

Wrapping it Up

When it comes it leveling up your digital marketing skills, many options abound. Our advice is to consider not simply which aspect of digital you work in most at present – but think of where you ultimately would love to be working in on a day to day basis and pick an established course from a credible provider in that area. The beauty is that many aspects are transferable between the different pillars and the general growth of your digital marketing IQ will always benefit you and your clients.