Best digital marketing resume, how does it look like?
If you ask me, I would say, there is no best as such!
If a person can handle an uncertain situation with the right skill set, resume stands out from the rest.
That’s all there is to it. Period.
Digital Marketing is a very vast domain.
You can call yourself as a Digital Marketer when you have a grip or at least knowledge over all the core channels of it.
Below are the core channels one needs to have the experience to handle the whole campaign.
Search Engine Optimization (SEO) – Driving free organic traffic to your Websites.
Search Engine Marketing (SEM) – Driving paid traffic to the destination pages.
Social Media Marketing (SMM) – At least the top 3 channels of social media. (Twitter, Facebook, LinkedIn).
You should be able to drive organic visibility and paid methods to generate leads or sales.
Email Marketing – Customer delighting happens here. You can nurture the leads collected through multi-channels of online marketing.
Content Creation and Promotion – If you are able to craft a content that attracts users
Graphics Designing (Optional) – Very good to know this aspect of content creation.
Website Creation (Optional) – This skill saves money in investing in lead page platforms.
Use your creative power to align your thoughts and express them through your words.
A few such examples of crafting an effective digital marketing resume summary.
Recent engineering graduate from ABC University. Self-taught knowledge on Digital Marketing. I have experience in traffic, lead generation, and copywriting through my personal blog. The blog is about Motorcycle (2019-2020, 300% increase in traffic). Seeking to leverage my skills and knowledge to be the next SEM specialist at XYZ Company.
Commerce Graduate (1st June 2020) from MNC University. Acquired SEO Skills managing an e-Commerce project as an SEO Intern at PQR startup. Increased ROI by 150% in 3 months. I would love to contribute to the SEO growth of XYZ Company through my skills and knowledge as an SEO Analyst.
In the above examples, you could notice they have covered the below points:
Let companies or HR know that you are able to handle the digital marketing job role.
You need to show them some proof of your previous company experiences:
At worst case, you need to have a digital marketing basic knowledge.
You can showcase your completed certification programs in the Digital Marketing resume.
This would help HR choose your digital marketing profile over others.
If you may ask, how can I get experience without working?
Here is a comprehensive guide on getting digital marketing job experience.
Getting experience without working for any company.
But it works try it out for yourself! 🙂
That would become easy for companies to train you on the digital marketing role you want to work for.
At least you need to have one or other digital marketing skills.
You will then stand out from the crowd.
Try to be useful to the organization you would like to work for to shortlist your resume.
The Digital Marketing Certification Programs that would help you get good basic knowledge.
You can become a freelance digital marketer or manage your own personal project.
In this way you can show your expertise to the HR or digital marketing interviewer.
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