What are the best digital marketing tools in 2020?
The modern age of marketing has become increasingly competitive with its move to digital platforms in the 1990s. So if you’re new to online marketing, how do you stand out from the rest? Utilising the best digital marketing tools available can help give you an edge over competitors, by boosting your business’ prominence and ultimately gaining you more clients.
In this blog, Imagefix takes a look at 5 of the best and most useful digital marketing tools you should be implementing, which will help your business grow immediately.
1. Google Search Console
Google Search Console, like many of Google’s business platforms, allows you to analyse and measure your website’s data, traffic and performance. Search Console helps you troubleshoot your site’s presence in Google search results. This is done by taking a URL from your site, and placing it into Search Console where it will be indexed – allowing it to be seen in search results. Search Console is great for businesses that want to manage their own site’s performance in Google, or who are managing websites for clients and need to make sure they’re findable.
Search Console allows you to:
- view Google search traffic for your website – such as which search queries reveal your site, and how often your site appears in Google searches
- request indexing of new or updated content on your website, including sitemaps
- troubleshoot issues of mobile usability
- make sure Google can see your website and it’s pages
- receive alerts when Google encounters issues
- view reports on your website’s performance
2. SE Ranking
SE Ranking is an SEO (Search Engine Optimisation) platform, providing tools for website ranking analysis, accurate keyword rank checking/suggestions, website reports and audits, competitor analysis and more. All the features are accessible from the dashboard, and here you can also see an overview of your rankings in real-time. The ability to add more than one website is great for managing multiple clients and being able to give them accurate website audits.
Adding relevant keywords will allow you to view how well your website is ranking against them, and see its average position. SE Ranking also allows you to seamlessly interlink with Google tools, such as Google Analytics. This allows for an even more in depth look into your analytics – allowing you to see your traffic sources and keyword position. SE Ranking is a perfect tool for business owners, agencies and SEO pros.
3. Yoast
Yoast is an SEO plugin for WordPress, that puts tools at your disposal to enhance your website for search engines. It does this by helping you optimise your page with meta descriptions and titles, using the focus keyword you have chosen that page to rank for. It shows you a preview of how your site will show on Google, and gives you a character count so you can make sure the entire description shows.
With its page analysis, the Yoast plugin tells you how you can boost the SEO of your post or page in order to rank with its keyphrase. It does this by using a traffic light system demonstrating the criteria you should try to meet, to make sure your page is as optimised as possible. This could be anything from making sure images have alt text, or that the readability is clear enough. Making sure your keyword research is well done will be the foundation of utilising Yoast to its full extent.
4. Google Analytics
This is a tool that should be in every business’ arsenal. Google Analytics is a massive online platform that provides you with an in depth analysis of the traffic to your website. After implementing its code into your site header, Google Analytics breaks down your website’s traffic data into different sections. This includes allowing you to see the geographic location of your visitors, the devices they used to find your site, how they landed on your page and many more. These insights are a great way to help you better devise your business’ marketing strategy.
Analytics also integrates with other Google platforms such as Tag Manager. This is a tool which allows you to target specific interactive items on your site, and then turn them into custom goals in Analytics. Google Analytics is the go-to tool for businesses who are looking for an in depth analysis on website traffic.
5. Mailchimp
Mailchimp is an easy-to-use email marketing platform that allows you to create and manage mailing lists, campaigns, newsletters and more. This should be a top choice for businesses looking to have a hand in email marketing, due to its seamless user interface and the plethora of options it puts at your disposal. Mailchimp makes it easy to design and launch email campaigns, offering many advantages over it’s competitors – and here are just a few of the options available:
- an easy-to-use drag-and-drop builder
- automated email campaigns
- the ability to geo-target your campaigns
- e-commerce integration
- Mailchimp mobile app to access your campaigns on the go
- View analytics to see your campaign’s performance
All of this, plus integration with platforms such as WordPress and Photoshop makes for a comprehensive email marketing platform that’s impossible to miss out on.
About Imagefix
For over a decade now, Imagefix has been offering digital marketing services such as SEO, web design and social media marketing. We’re pleased to be able to work with clients in Bedford and across the UK, helping to enhance their sales growth through our extensive use and knowledge of online marketing tools.
Looking to increase traffic to your website? Call the Imagefix team today on 01525 715608
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