No matter how excellent your products and services are, your business is never going to grow if you don’t practice the best marketing strategies. And given how there’s a significant influx of creative material already tied to brands and their commodities, it can be challenging to speak directly to your target market, let alone up your sales and expand your clientele.
Fortunately, there is no shortage of experts willing to help both up-and-coming marketers and business leaders of all kinds.
For this article, we’re rounding out the best digital marketing courses from the best online learning platforms you can access regardless of where you are in the world.
Let’s start!
Top 10 Best Digital Marketing Courses Online
Getting Started With Email Marketing
Marketing is a complex subject with many subcategories that require lectures and discussions of their own, a prime example of which is Email marketing. With tools and techniques that demand mastery to succeed, getting the hang of the process can be a difficult feat for the inexperienced seller. Despite not being the most popular form of getting your business out there, studies suggest that engaging with your customers by sending them personalized emails still hold a lot of value.
For this course, established digital designer and marketer Tamino Primo Haas talks about what it takes to optimize MailChimp, increase your subscriber list, and create sign-up forms designed to highlight your business’ strengths.
Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
Suppose you’re determined to make an impressionable name for your brand. In that case, you’re going to need to study how social media works, the algorithms different platforms follow, and what it means to produce meaningful content designed to capture your audience. Current times have only amplified people’s usage of the digital space, so banking on the internet to sell what you have to offer is a concrete way to go.
For this course, brand designer and artist Cat Coquillette is shedding light on how to grow your social media following, choose the best platform for you, decode your analytics, and a whole lot more. With an emphasis on Instagram, Twitter, and Pinterest, prepare to brave the evolving world of marketing with ease through this class.
Paid Traffic Fundamentals: Google Ads vs Facebook Ads
Like Safari, the internet is a jungle. It can be a complicated landscape to navigate since you can virtually take any direction possible. As a result, it’s both a blessing and a curse how vast and endless the world wide web is. Nevertheless, with the right campaigns, arrangements, and creative decisions, sending your message to your audience becomes more feasible, if not exciting.
For this course, world traveler and entrepreneur, Nate Ginsburg, discusses how to improve your sales by learning what suitable product listing ads are, how retargeting ads work, the pros and cons of Facebook advertising, and essentially what you need to do to understand better what role paid traffic plays in your business.
The Complete Digital Marketing Course – 12 Courses in 1
Buckle up, everyone. This is going to be a long and insightful ride. When Udemy says that this is The Complete Digital Marketing Course, they mean it. With 12 subjects rolled into one thorough course, you’re immediately afforded lessons in the following topics:
For this course, you will get a good glimpse of what it takes to be a well-rounded marketer and all-around brand guru. Led by Marketing intellectuals, Rob Percival and Daragh Walsh, sink your teeth into a stellar action-packed marketing class created to turn you into the most efficient seller you can be.
YouTube Masterclass – Your Complete Guide to YouTube
If there’s a list of streaming platforms perfect for your business’ marketing needs, Youtube will undoubtedly be among the top three. If there’s anything this era has taught us, it’s that video streaming isn’t just the future of entertainment—it’s the future of marketing, too. Whether you upload vodcasts or advertorial content is up to you. What’s clear is that this video-sharing medium isn’t going anywhere for a while.
For this course, video experts Phil Ebiner and Michael Moyer are teaching you the ropes to getting more views, growing your subscriber count, and establishing a distinct brand on Youtube. Prepare to brave the streaming world in your own way and right more efficiently after this course.
Complete SEO Training With Top SEO Expert Peter Kent!
It doesn’t matter if you’re a web developer, a thriving solopreneur, or a small business owner, Search Engine Optimization (SEO) is a marketing science that benefits several people and industries altogether. The ability to top search engine results pages can translate to instant sales when done correctly. That being said, anyone looking to improve their internet presence more organically should definitely sign up for this class.
For this course, popular author and E-commerce consultant, Peter Kent, is discussing step-by-step processes to improve your content, how to better managing your website to scale effectively, and other useful tips and tricks you need to master the art and politics of dominating search engine results.
The corporate and business scenes put a hefty premium in building a LinkedIn presence for multiple reasons. With the platform being a leader in connecting like-minded creatives and entrepreneurs, it makes perfect sense why several companies and brands choose primarily to advertise with them.
For this course, advertising expert AJ Wilcox covers a wide range of lessons such as how to optimize Text Ads, Sponsored Content, and Sponsored InMail, what your audience targeting options are, what kinds of clients benefit the most from LinkedIn. Anyone who plans on entering the employment services platform as a means to market should consider taking this class.
Business Storytelling
As human beings, we’re all wired to enjoy being told stories. This is why people pay attention to video ads with narratives. How you position your business largely dictates how your consumers respond to your brand. that being said, there are precise steps you need to take to tell your own tale better and draw a crowd.
For this course, reputable content creator C.C. Chapman discusses how to cleverly establish content marketing, go about public speaking, and healthily communicate to your audience to fortify your connection with them. Considering that Chapman’s worked with HBO, Verizon, and Coca-Cola, you’re not going to want to miss this class.
Telling Stories with Data
You can be the best market researcher around, but what exactly do you do when you find out that 84% of your target market prefers your brand over your competitors? What move should you make next when you discover that 62% of your patrons at present believe that your business is superior to others? Figures can be overwhelming and exciting at the same time, but what do you make of them when you can’t tell a story? The more naturally inclined you are to narrate a tale, the easier it will be for your audience to understand why your business really is the better brand.
For this course, business storyteller Paul A. Smith talks about how to decode statistics, how stats are used to find an average, and why understanding all these numbers should make sense to you from a storytelling perspective.
Start a Profitable Online Business
Technology has made it easier for many of us to work directly from home, pandemic or not. What’s more, since the advent of the internet, it’s become much, much easier to find opportunities and make a living wherever you may be in the globe. As long as your wifi isn’t spotty, you can try out as many jobs in the world virtual settings allow. Positively, the same thing can be said about businesses.
For this course, athlete and lifestyle leader Lewis covers how to develop a product that sells, how to come up with strategies for developing lead magnets, and what tools are perfect for online marketing. With the help of guest instructors James Wedmore and Derek Halpern, learn how to build authority and gain online media following in no time.
Create a Marketing Plan & Grow Your Standout Business
You can create the most stunning TikTok videos and hop on the hottest trends, but without a studied marketing plan, you’ll always be bound to fall short. Markets are evolving, and consumerism can be unpredictable, this is why backup and contingency plans are warranted to safeguard your enterprise.
For this course, business and brand expert, Tara Gentile, discusses how to create efficient marketing calendars, conduct live presentations, analyze campaign results, and a whole lot more! Whether you’re a tired entrepreneur in the middle of your business journey or a curious creative checking to see if the world of business could be for you, these lessons should do you well.
Smart PR for Artists & Entrepreneurs
Marketing doesn’t end with selling products and services. By now, we all know that a substantial number of celebrities and artists make a living by being branded in certain lights. If anything, how your customers and clients perceive you have a considerable say in the gigs you land and the partnerships you forge. This is why being smart about how you present yourself to your market is always a good and calculated move.
For this course, brand strategist, Ryan Holiday, talks about the value of good PR, how to create compelling narratives, how to make ads enjoyable, and a lot more engaging lessons about self-promotions.
The Best Marketing Courses Online
Overall, there is no one-size-fits-all approach to marketing. The best thing we can do now is to learn from as many people as possible and to keep studying the people we serve. For our businesses and brands to come out strong, relevant, and empathetic, it’s vital that we know how to listen, engage, and understand the numbers.
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