We’re all looking for the low-hanging fruit when it comes to SEO.
If you work in SEO, you are well aware that ‘low hanging fruit is a mythical monster.
Mythical beings do not capture; rather, they discover in the wild.
When done correctly, keyword research will allow you to obtain the best results with the least amount of effort.
Keyword Research Best Practices
But which keyword research metrics should you take into account?
Let’s look at the top strategies for keyword research success that we suggest you should employ.
Search Volume & Ranking Difficulty
The average monthly search volume is one of the most commonly utilized metrics in keyword research.
Google AdWords’ Keyword Planner displays the average monthly searches for any specified keyword.
When you choose an exact match for a keyword, you get an accurate depiction of the real volume of searches.
It is advisable to segment monthly search volumes and manually average them to obtain a more realistic 12-month search volume.
The search volume for auto-corrected keyword phrases is not included in the Keyword Planner.
You may also calculate the monthly search volume using tools such as Moz, SemRush, and Spyfu.
Keywords with a larger search volume will generally generate more traffic, but they will also be more competitive.
If you are launching a new website, you should focus on keywords with low search volume to develop domain authority.
Moz refers to this concept as domain authority. On a logarithmic scale of 0-100, domain authority assesses the strength of a website.
Moz employs over 40 factors to estimate domain authority, including the site link profile.
Inbound and outbound links are both counted in your site’s link profile.
To build a strong link profile, high-quality links are essential.
Follow the best practices listed below to make the most of search volume:
• Select an exact match keyword. If you are unsure about which exact match keywords to use, you can run a modest paid AdWords campaign with broad match keywords to find exact match keywords that will convert for your organization.
• Choose the right region if your company only wants to target specific geographies.
• Calculate the 12-month search volume manually.
• All related keywords that answer the same question should be grouped.
Search Demand Curve
For many years, the long tail of search demand has existed.
According to Moz and Hitwise research, the top 1,000 search phrases account for 10.6 percent of all traffic.
Even if you take into consideration the first 1,000 phrases, you would still miss out on 89.4 percent of overall traffic.
KOB Analysis
Keyword Objection to Benefit Analysis is referred to as KOB Analysis.
KOB analysis assists you in identifying the ideal prospects for launching an SEO strategy.
Allowing you to deploy resources more efficiently.
A few factors can use to calculate the difficulty of ranking for a keyword:
• Age
• On-page optimization for anchor text (several sub-factors)
• The popularity of global links
• Links to Local Sets
• Linking domains that are distinct from one another
• Bonus for an exact match
• Signs of social interaction
To arrive at a difficulty score for KOB analysis, assign a value between 1 and 10 to each of these areas.
KOB analysis assists you in arriving at a projection to set a more fair expectation.
Conclusion
Keyword research is a shifting target; you must revise your keywords every few months.
Keep track of your progress in Google Search Console, and when you begin to acquire authorship in SERPs.
Continue to update your keyword list to incorporate new keywords and phrases.
When it comes to keyword research.
There is no one-size-fits-all solution, so keep experimenting until you find something that works for your company.
You can also get in touch with Nummero, the top digital marketing company.
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