Digital Marketing Strategy for Real Estate Investors

The majority of homeowners looking to sell their home search online. They are actively using Google, Bing, and other search engines to find local investors who will purchase their old home for cash. A staggering number, in fact,  that shows digital marketing has a place in the real estate investment market. From SEO to social media marketing (SMM), your efforts online do make a difference.

Today’s customers have access to a breadth of information. With so many local companies vying for attention, digital marketing is the only surefire method to set yours apart from the competition. Digital marketing attracts new customers, builds long-term relationships, and leads to better sales overall. There are numerous paths in digital marketing for real estate investors, though, and choosing the right one is not always black-and-white. For instance, you have SEO, PPC advertising campaigns, and social media marketing. A combination of all three could benefit your business when implemented by a professional. Digital marketing is not a one-man job. It takes a team of experts to put your business in front of the right audience. Alone, you’re spreading yourself too thin.

Digital Marketing Steps for Real Estate Investors

“Todd Baldwin and his team at Everyday Media took my Adwords account from unsuccessful (and on the verge of extinction) to a lead generation juggernaut. Their expertise is invaluable to anyone who uses a pay per click campaign. They are always easy to reach by both phone and email, and are ready with the right answers when questions arise.”

– Carl S., We Buy Houses

Personal Branding is Crucial for Real Estate Investors

In the real investment market, you are your business. Your face is the symbol of the entire company and, as such, people need to connect with who you are as a person. That is why personal branding is so crucial. A lot of marketing for real estate investors depends on the person.

Organic Reach by Search Engines: SEO 101 for Real Estate Investors

For many, Google is the default webpage on their computer. It is the lifeline for all information on the internet. Yes, that includes your website and business. When someone brings up Google with the intent of finding a home in the area to rent, purchase, or sell, you want the number one search result.

The following steps help people locate you in major search engines:

With so many factors to consider, it is best to allow a professional to handle your SEO. At Everyday Media Group, we specialize in real estate investor SEO; building websites and implementing search engine optimization techniques that rank your business higher than the competition.

Here are a few example real estate investor websites we manage:

Review Generation/Reputation Management is Very Important

Your business has competition, so there is no point in skirting around the issue. When your roofing or insurance company is vying for consumers’ attention, the shop down the block can siphon some of the focus away from your excellent services. The need for review generation and reputation management then enters the picture. These two factors can draw in new business and keep old business from wandering.

At Everyday Media Group, we provide uncompromising reputation management and review generation services. Regarding review generation, we help gather positive customer reviews, which can attract wary consumers to your services. Reputation management has the same goal. When most research and marketing is completed online, looking good makes a difference. However, this service is more than cleaning search engine results for negative news or information. It’s a long-term solution that highlights the positives of your business, protecting you from negative connotations or narratives.

Paid Advertising for Real Estate Investors in Web: PPC 101 for Real Estate Investors

The goal of marketing is to funnel towards further conversions and an increase in sales. You are likely hesitant to consider paid advertising, as many businesses have horror stories about failure. Those are myths, though. With an experienced specialist, you will see ROI for your paid advertising campaigns.

“Great company!! They know their stuff with AdWords and marketing. They have helped grow our real estate investing business significantly!”

– Janie S., We Buy Houses

Re-Evaluate Your Digital Marketing Strategy Based on ROI

Digital marketing for real estate investment is a lot like fishing. You pick the right spot, cast your line, and wait for an interested party to scoop it up. It all comes down to that spot, though. You could throw a wide net and release advertisements on Google, Bing, Facebook, Yahoo, and Twitter. Or, you could analyze and re-evaluate your digital marketing campaign; find what works best for your business and industry, then capitalize.

It all comes down to knowing your audience; whether they respond best to SEO, PPC, social media, or perhaps referral marketing.

Planning to start a digital marketing campaign for your real estate investment business?