We’re here to fill you in on all the latest news and trends in digital marketing from the last couple of weeks. From Google Ads updates (which you can always expect) to new features available for social media marketers, we’ve broken down the most insightful news from around the web. Keep on reading to get a recap of 5 digital marketing news articles and try these updates and features out for yourself!
1. Search Engine Journal: Microsoft’s New User-Behavior Analytics Tool
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This handy tool named “Clarity” allows you to see how users are interacting with a website, while still keeping their privacy in mind. Marketers will be able to see relevant metrics and insights into how they can improve their website, and since it is GDPR-compliant, you’ll be able to gather the type of data that you need without violating the privacy of the users visiting the site. To learn more about the features and details of this tool, read the full article by Search Engine Journal.
2. SocialMediaToday: Instagram Increases the Length Limit for Live Broadcasts & More
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With more and more users jumping on the trend of doing live streams – whether it’s cooking lessons, dance tutorials, or yoga classes – Instagram has now added some more options for those who broadcast videos. The time limit for streams is now extended to 4 hours, which offers much more flexibility than the previous limit of 60 minutes. Plus, Instagram is introducing another option that allows users to archive IG Lives for up to 30 days. Read the full article by SocialMediaToday to get more information about these new updates.
3. Search Engine Roundtable: Google Ads Introduces Real-Time Alerts Feature
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Did you know that you can now receive real-time alerts from Google Ads that notify you if your campaign has an important issue while you’re setting up your ads? Configuring this feature will help you to ensure that you can make the most out of your campaign. To learn more about this and other new features that Google Ads has introduced, read the full article by Search Engine Roundtable.
4. TechCrunch: Tiktok’s Global Partnership With Shopify
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TikTok and Shopify are joining forces to create new opportunities in social commerce – which will be a new opportunity for marketers as well. Once this feature is launched, Shopify merchants will be able to create and manage their TikTok ad campaigns directly through Shopify via a TikTok channel app. The tool will let marketers target audiences in various categories and create content that makes their products into video ads within users’ feeds. To learn more about the different features available in this partnership, read the full TechCrunch article.
5. Search Engine Land: The New Appearance of Google Ads Report Editor
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Google Ads is making it easier to analyze, sort, and filter your data. This new updated design creates a more user-friendly experience when it comes to visualization. The look features a metrics panel on the right with options to help you visualize information and apply conditional formatting. Interested in learning more about the new look and features? Ready the full article by Search Engine Land.
We hope that you found this news roundup insightful and that you give some of these new features a try once they’re available! Stay tuned for the next bi-weekly roundup to get more updates on new trends in digital marketing and advertising.
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