How to Fix the Biggest Dental Website Mistake
Here’s how you ensure you don’t make the mistake and strategic ways to encourage future dental patients to take the action you want.
Large buttons encouraging users to take action
Your dental website should have large buttons that users clearly know what they will receive when clicked.
In addition to the button color and presentation being good, the text should either be your phone number or a statement that gets the user to click.
Here’s a good example where the dentist landing page clearly encourages the user to get a coupon.
Ensure your office phone number is always visible, calls when clicked, and has text like, ‘Call Us Today’
You want to make it effortless on your website for future patients to call you. That’s why your phone number should always be visible.
Plus, when clicked, it should call your dental practice right away.
How do you set up a click-to-call phone number? Simply use the following as the URL and replace the fives with your area code and phone number: tel:+15555555555
Put your email address front and center & encourage people to reach out
Just like your phone number, you want to ensure your email address is very accessible on your dental website. Many people don’t like to chat on the phone or aren’t in a place where they’re able to.
But if they know they can quickly email you, they may be much more likely to reach out.
Have a chat feature that subtly notifies users you’re there standing by if they have questions
Often times when people are on your website, they have questions about your services or specials.
A live chat agent makes the website user feel as though your practice is already taking care of them by being available to answer their questions.
Make your physical address noticeable and encourage potential patients to stop by and see your office
Even if people aren’t searching for your address they should be able to see it.
Subconsciously, they make take note of where you’re located and may spot your practice the next time they’re driving in the area.
Enable easy access to book appointments & tell the user it will only take a moment to book
Your site should make it extremely easy for people to book appointments.
Have clear calls to action explaining how easy it is to book and how it will only take a moment. Then ensure the user experience is fast, easy, and enjoyable.
Offer New Patient Specials or other coupons to encourage first-time patients
One of the best ways to get new patients is to offer them something of value. It’s hard to have an effective dental marketing campaign without this.
Since the lifetime value of a dental patient is high (on average), giving new patients a good deal to get them in the chair is a great way to grow your practice.