MANILA, Philippines – On the night of October 18, 2019, the winning campaigns, agencies, and advertisers of the were announced at the PICC Forum. Interspersed with live performances from local artists, games sponsored by Spotify, and free-flowing drinks, the night was definitely one for the books.
With numerous entries from Philippines agencies, the ones that made the cut and bagged metals are the following:
Program & Service
GOLD
Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
BRONZE
Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.
Effectiveness – Campaign Context
SILVER
Title: Studs
Agency: GIGIL
Advertiser: Levi’s Philippines
Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
Title: Sangobion Symptom Patrol
Agency: Ace Saatchi & Saatchi
Advertiser: P&G Health
BRONZE
Title: Angkas 99.997% Safer than Condoms
Agency: Group of Five Creative Concepts, Inc.
Advertiser: Group of Five Creative Concepts, Inc. / DBDOYC, Inc.
Title: Everyday Feels
Agency: GIGIL
Advertiser: 7-Eleven
Effectiveness – Campaign Result
SILVER
Title: Studs
Agency: GIGIL
Advertiser: Levi’s Philippines
Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
BRONZE
Title: Shop2Give
Agency: GIGIL
Advertiser: Unilever Philippines
Title: Sangobion Symptom Patrol
Agency: Ace Saatchi & Saatchi
Advertiser: P&G Health
Campaign & Service for Good
Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.
BRONZE
Title: Love for Sale
Agency: Publicis JimenezBasic
Advertiser: Lazada Philippines
Title: Subtitles
Agency: GIGIL
Advertiser: Globe
Title: Love Your Enemy
Agency: Propel Manila
Advertiser: Lagablab Network
Digital Craft
SILVER
Title: MDS Twins
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.
Title: ASMR
Agency: GIGIL
Advertiser: P&G
Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
BRONZE
Title: Angkas Tara Na
Agency: Group of Five Creative Concepts, Inc.
Advertiser: Group of Five Creative Concepts, Inc. / DBDOYC, Inc.
Title: Papaya for the Modern Filipina
Agency: NuWorks Interactive Labs, Inc.
Advertiser: Intelligent Skincare Inc.
Title: Farewell Letter
Agency: Wunderman Thompson
Advertiser: Globe
Advertiser of the Year
McDonald’s Philippines
Cheers to @McDo_PH for winning ADVERTISER OF THE YEAR back-to-back! #BoomerangAwards #BOOMS2019 pic.twitter.com/robZoGTqJF
— adobo magazine (@adobomagazine) October 18, 2019
Agency of the Year
Leo Burnett Manila
A big congratulations to @LeoBurnettMNL for bringing home AGENCY OF THE YEAR for the second time in a row! #BoomerangAwards #BOOMS2019 pic.twitter.com/gHYMm5JWkz
— adobo magazine (@adobomagazine) October 18, 2019
Digital Young Creatives
Ace Saatchi & Saatchi
Congratulations to @AceSaatchiPH‘s young creatives for winning DIGITAL YOUNG CREATIVES and being the PH representatives for next year’s @Cannes_Lions ! #BoomerangAwards #BOOMS2019 pic.twitter.com/eZF1jEUw8g
— adobo magazine (@adobomagazine) October 18, 2019
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