Business Transformation Consultant: Digital Marketing
- Country:CN
- State:MULTIPLE
- City:MULTIPLE CITIES
- Category:Consultant
- Required Education:Bachelor’s Degree
- Position Type:Professional
- Employment Type:Full-Time
- Contract Type:Regular
- Req ID:252502BR
- Location:MULTIPLE CITIES, MULTIPLE CN
Introduction
IBM GBS is looking for a Digital Marketing consultant to join iX . As a member of IBM GBS you will be part of a team providing consulting & implementation services in various industries and technology fields.
Your Role and Responsibilities
1. Rich working experience of brand strategy and management. He/she is responsible for Brand strategy, Brand architecture, brand Audit, Business interpretation, Customer Analysis, Competitor Research, Market Trend Observation etc.
2. Be familiar with Corporate Communication area, on Corporate Communication Strategy, Design and manage the content and effectiveness of Corporate Communication, Communication Execution about employee communication, PR, GR, crisis management etc.
3. Rich experience on some main industry, like Consumer, Auto, FS.
4. Working ability to work with C-level for communication, expectation management, presentation.
5. Good consulting skills, accept working on travel base.
Required Technical and Professional Expertise
1. Rich working experience of brand strategy and management. He/she is responsible for Brand strategy, Brand architecture, brand Audit, Business interpretation, Customer Analysis, Competitor Research, Market Trend Observation etc.
2. Be familiar with Corporate Communication area, on Corporate Communication Strategy, Design and manage the content and effectiveness of Corporate Communication, Communication Execution about employee communication, PR, GR, crisis management etc.
3. Rich experience on some main industry, like Consumer, Auto, FS.
4. Working ability to work with C-level for communication, expectation management, presentation.
5. Good consulting skills, accept working on travel base.
Preferred Technical and Professional Expertise
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About Business Unit
IBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world’s economy. IBM Services partners with the world’s leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever
About IBM
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
1. Rich working experience of brand strategy and management. He/she is responsible for Brand strategy, Brand architecture, brand Audit, Business interpretation, Customer Analysis, Competitor Research, Market Trend Observation etc.
2. Be familiar with Corporate Communication area, on Corporate Communication Strategy, Design and manage the content and effectiveness of Corporate Communication, Communication Execution about employee communication, PR, GR, crisis management etc.
3. Rich experience on some main industry, like Consumer, Auto, FS.
4. Working ability to work with C-level for communication, expectation management, presentation.
5. Good consulting skills, accept working on travel base.
1. Rich working experience of brand strategy and management. He/she is responsible for Brand strategy, Brand architecture, brand Audit, Business interpretation, Customer Analysis, Competitor Research, Market Trend Observation etc.
2. Be familiar with Corporate Communication area, on Corporate Communication Strategy, Design and manage the content and effectiveness of Corporate Communication, Communication Execution about employee communication, PR, GR, crisis management etc.
3. Rich experience on some main industry, like Consumer, Auto, FS.
4. Working ability to work with C-level for communication, expectation management, presentation.
5. Good consulting skills, accept working on travel base.
Master’s Degree
Commissionable:
No