CAM Diploma in Digital Marketing | CAM Foundation

The course is made up of three units. 

You have four options to specialise when you study Diploma in Digital Marketing:

Marketing and Consumer Behaviour  (20 credits)

Here are just a few of the advantages and insights you’ll gain:

The Marketing and Consumer Behaviour unit covers the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications. Exemptions from this unit are available if you have an appropriate marketing qualification.  

Exemptions are available for this unit if you have previous relevant marketing qualifications. Unit exemption are subject to approval from the CIM Awarding Body and £85 fee.

Digital Marketing Essentials (10 credits)

All the tools you need to effectively plan digital marketing campaigns:

The Digital Marketing Essentials unit covers the campaign tools, their application and monitoring. You’ll learn what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.  

Digital Marketing Planning (10 credits)

Creating a digital marketing plan for an organisation considering implementation, measurement and evaluation of successful campaigns:

This unit covers the fundamental digital marketing planning concepts. You’ll learn the key factors involved with the implementation, measurement and evaluation of successful plans. The unit will address issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.  

For Mobile Marketing in Practice, Web Analytics and Social Media Monitoring, Integrating Digital Media and Branding Units, please see the Unit Awards section. These three units are available to study individually if you want to widen your skills after gaining your diploma.