Camerich Digital Marketing

Camerich are a high end international furniture company with showrooms across London. Camerich became a client of DRUM in 2012 in need of a brand and marketing strategy that was sleek and modern to reflect their designer furniture, interior design and rental service.

The solution

After the initial discovery and rebrand phase, we developed a brand new website for them to showcase their extensive range of modern designer furniture on-message and on-brand. We rolled out this brand across showroom signage, leather-bound brochures and company daily collateral to ensure that customers had a full brand cohesion on launch. 

Camerich makes a variety of furniture but the area they are most known for is modern modular sofas. We developed a bespoke website that allows users to customise sofa styles from the many components of each range, to give a customer a clear idea of what’s available before visiting a showroom. Customised selections can have over 75 fabric and leather coverings applied to them on-screen, and these can be shared over social media, emailed, saved or printed to give users a quick comparison tool. We discovered that Camerich has an excellent photo library of products and showrooms so we opted to showcase these to the fullest extent possible with a large resizing JavaScript header that adapts to the browser viewport. The site has a full-featured Content Management System that gives administrators user-friendly tools to keep the site up to date, plus an admin console to monitor and manage swatch, brochure and trade applications. 

We were then commissioned, and continue to create, broadsheet print advertising, TV advertising, large format print and experiential marketing with email marketing, social media marketing, print collateral, PPC campaigns and SEO to bolster their online advertising.

Results

• Average time on site increased by over 1.5 minutes

• Average page views increased by 50%

• Bounce rate halved

• Google positioning now top 10 for 8 key phrases

Features

A PHP website with bespoke Content Management System and admin management console. The site includes a swatch ordering system, a blog, sofa customiser and product selector.

Technology

Built using HTML5, CSS, Javascript/jQuery in PHP with a MySQL database.

Client’s reaction

“I am sure I speak for all when I say we are extremely pleased with the comprehensive service Drum provide us. We were wary of outsourcing such vital parts of our business but Drum picked up immediately what the brand was about and distilled it in our digital media offering, often going beyond the brief to add value too. On the technical side the speed of response and willingness to work within our existing protocols has allowed a seamless transition from in-house web-updates, development and maintenance to an outsourced solution that has reduced the cost-base and improved the output.”