Campbell Soup beefs up e-commerce focus with new CMO of meals and beverages

Dive Short:

• Palmieri will be accountable for all aspects of marketing and customer connection in the U.S. for the department’s brand names, consisting of Campbell’s, Chunky, Well Yes!, Slow Kettle, Swanson, V8, Plum, Pace and Prego.
• Most just recently, Palmieri was basic manager of SC Johnson’s Greater China arm, where he developed the business’s e-commerce service. He spent more than 2 decades with SC Johnson in numerous functions. He likewise formerly handled the Glad House Fragrance company for worldwide markets and led marketing for brands, consisting of Off! Repellents and the Promise Grab-It.

Dive Insight:

Campbell Soup has its eye on boosting its e-commerce service and digital offerings by tapping Palmieri, who helped SC Johnson grow its online shopping company in China. Buying e-commerce is a crucial relocation for conventional packaged foods brand names like Campbell Soup, as crucial consumer segments like millennials do more of their shopping online and more often go with fresher, much healthier options in stores.

“Diego has actually spent his career marketing and offering customer items in the United States and abroad,” Leopardi stated in a declaration. “He is an accomplished online marketer and knowledgeable organisation leader with a performance history of growing companies through a deep understanding of brand name worth and success in building e-commerce into the marketing and sales mix.”

Customers are total showing a strong interest in online grocery shopping, which is predicted to be a $100 billion market by 2022, inning accordance with Nielsen and Food Marketing Institute data reported in ABC News. Seventy percent of customers currently do at least part of their grocery shopping online, the research study found. Individual CPG brand names will need to focus their e-commerce platforms on client experience and personalization if they want to complete with current market leaders like Amazon and

Walmart. Campbell has actually been working to diversify its offerings, consisting of by getting snack maker Snyder’s-Lance in December for $4.87 billion– the largest handle the company’s history. The hiring of Palmieri follows Campbell Soup’s efforts to restructure its C-suite previously this year to much better focus on its core soup and treat divisions and boost its presence in the health-foods section, per Food Dive. The brand name likewise saw its previous CEO, Denise Morrison, suddenly leave in Might. Advised Reading: