Almost one-third of the world’s population has to stay home as a result of the Coronavirus pandemic. The implications of this for many brands is that they are on the verge of collapse.
With people across the globe practicing social distancing — and in some cases, on a national lockdown or a circuit breaker — face-to-face interaction has become downright impossible, and many industries are facing serious challenges coming to terms with the lockdown. The current situation is a source of concern for many, as it has disrupted the way companies do business.
With enforced remote working, most businesses need to find new opportunities to let creativity flourish, and people need to get creative. Planning wisely becomes extremely important to ensure that this pandemic doesn’t completely throw them off the rails.
Companies are now investing less in traditional marketing. So, it is at this point when your digital marketing strategy can make a big difference.
With about 3 billion people at home all over the globe, the online world is certainly not under lockdown and this is something to celebrate.
It’s time to make the switch to digital marketing formats. If you traditionally advertise offline, perhaps in newspapers or magazines, on buses or trains, billboards, or via sports sponsorships, these methods are going to be pretty much redundant for the foreseeable future.
If you’re already using digital strategies to market your business but usually direct customers to your physical location, now’s the time to put them on a redirect
With more time on your hands, now is also
the right time for some Personal Branding; which means doing things to promote
yourself, such as having a personal website, a portfolio of professional
headshots, and an on-the-go personal pitch.
With more time on your hands, now is also the right time for some Personal Branding; which means doing things to promote yourself, such as having a personal website, a portfolio of professional headshots, and an on-the-go personal pitch.
Done properly, however, personal branding can be much more than just self-promotion, it can be an exercise in establishing confidence, credibility and courage as well as help you define priorities and focus on those aspects of your life you enjoy most.
Building your personal brand on social media takes some work, but it could land you your next opportunity or help you to foster valuable connections.
Here is how a lot of businesses can market their way through the Coronavirus outbreak, with a focus on changing or enhancing digital marketing strategies to represent the shifting needs and wants of their audiences.
Boost
Local SEO
Now more than ever, people are searching
for services and products near them. Despite the lockdown, they still have
needs that they try to meet, but they would rather go to a business that is
just around the corner than risk traveling miles away from home.
Optimizing your site for local search is
not expensive and yet the returns can be really great. There is more traffic
from searches for places “near me” and a business can take advantage of this to
be visible to people within the area of its operation.
This though doesn’t come without
responsibility. Being found and receiving an order is not the end of the story.
Businesses need to provide impressive service. Remember that one of the ways
you get ranked highly is if you have good reviews. If you are serving people
with customer satisfaction in mind, you will get good reviews and that is
likely to attract more people to your business.
Reach
out on Email
Email marketing has never been dead and it
certainly isn’t dead now. You probably have some existing clients who were
usually too busy to read the entire newsletters you would send.
Now, however, they are at home with time on
their hands. This is the perfect time to engage with those clients, talk to
them, and listen to their feedback. Emails and a personal touch to
communication between a brand and its clients.
Embrace
Exposure on Social Media
The Coronavirus has forced people to take
on a practice that is not human nature. Social distancing is not the way humans
live, but for the sake of bringing an end to the pandemic, people are staying
at home. However, they are hungry for social interaction and that is why there
is an increase in social media usage.
You may have noticed a friend who has been
dormant on social media becoming very active in these past weeks. That is a
trend right now and you should use it to your advantage in the following ways:
Social media is where discussions are going
on and you need to make your brand part of the conversation
Try starting up a campaign that will help
people pull through this difficult situation
Make special offers that they would be
interested in right now or even after all this is over.
This is a chance to be visible and to
interact with clients in a less formal setting.
Leverage
Your Website SERP Ranking
There are a lot of idle people with free
time to spend online, this is an opportunity to attract their attention. Some
of your competitors may have taken their foot off the SEO pedal but for you,
this is a chance to step on it even more.
It is probably easier to rank favorably in
search results right now because there is less competition. Follow all the
guidelines for effective SEO and watch as your site improves. Remember, this
ranking will not just disappear when things return to normal so the gains you
make now will carry forward even to the time when the lockdown comes to an end.
Invest
On Pay Per Click Advertising
You might be thinking it is crazy to think
of advertising at such a time, but the truth is this might be the best time.
Think of it, your target is online with more attention to spare than ever
before.
Why not get your brand right in front of
their eyes? It’s not a guarantee that they will make a purchase right then, but
the seed has been planted, at a later time, when they think of that product or
service, it is your brand that will come to mind and they will be willing to
buy from you.
These are hard times we find ourselves in.
COVID-19 has changed a lot of things in our lives, but we need to be positive
it will come to an end and we can soldier on. Now is the best time to ensure
business continuity by taking advantage of digital marketing and keep your
business in front of your prospective customers staying at home.
If any of these ideas have got you excited,
but you could use some help getting set up or running your newly digitalized
operation, why not talk to Adventz? With a dash of expertise, a splash of
strategy, and a good helping of the right technology, you could be keeping your
business alive and kicking throughout this crisis.
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