Can forced change lead to business growth? | PR Consulting – Whatcom County digital marketing and public relations

“We are standing in the midst of a marketplace disruption. We are in it; we are no longer talking about the potential of one.”

How true are those words?

Whether your small business is closed during the coronavirus pandemic, or whether your business, as an essential service provider, is experiencing unprecedented growth, the market as you know it has been disrupted. Now what?

In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.

I have tuned into their weekly leadership podcasts and attended free business education webinars many times in recent years.  I always walk away with fresh insight and a strong desire to keep driving my business forward while taking care of our clients and supporting our team.

If you are anxious about what the future holds for your business, or if you are struggling with how to lead your team through this crisis, I highly recommend tuning into the free offerings available through EntreLeadership.

Recommended: Episodes No. 294 and higher deal directly with how to manage your business through COVID-19.

I recently tuned into an informative and inspiring webinar presented by EntreLeadership. The topic was how to lead in times of crisis. There were many takeaways and quotes, including the one at the beginning of this article, that I wrote down during the two-hour online event. I’ll share some standout statements with you here. These tips, I believe, are applicable in any crisis situation.

There was one higher-level message that came through loud and clear, and that was that if you are intentional with your efforts, it is possible to come out of this crisis with a stronger business than you went into it with.

In times of great adversity, we can grow the most as an individual and as a business.

I believe this to be true. Whether your business is in survival mode, or whether you are winning like never before, the adversity we’re living through now is forcing us to grow and evolve as leaders. How can we not be better from that?