Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign | Netimperative – latest digital marketing news

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. The challenge VMLY&R wanted to reach gamers through the biggest game in the world – Fortnite, a cultural phenomenon. Brands are either left tweeting about it from the sidelines … [Read more…]