Cast a Wide Net with Broad Match in Smart Bidding Campaigns | JumpFly Digital Marketing Blog

So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that campaign-y goodness to expand and grow so you can get even more robust performance out of those campaigns. You can try toggling the lever on your tROAS goal by decreasing […]

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