Digital Marketing
Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize | Netimperative – latest digital marketing news
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to […]
Speakers face the facts at Hong Kong’s first Digital Marketing Asia & Smart Data Summit | Marketing Interactive
Speakers examined the roles of data in marketing, the importance of storytelling, influencer marketing, and how to leverage data to achieve goals within the present […]
Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose | Netimperative – latest digital marketing news
Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being […]
J&J promotes Richa Goswami to global head of digital | Marketing Interactive
Allison Lewis was the global CMO for close to six years.
The best digital marketing stats of the week – Econsultancy
A selection of digital marketing stats including findings from the 2019 Reuters Digital News Report and a Beano Studios survey of Gen Alpha.
Kyle Kull Reveals How Digital Marketing Can Help In Improvising Marketing Communications | Branex – International
Kyle Kull is a Digital Marketing professional who has served at Philadelphia Phillies, Ready Credit Corporation, and Momentum Digital.