Cendyn, NextGuest merge for CRM and digital marketing services

Cendyn, a provider of cloud software and digital marketing services for the hospitality industry, and NextGuest, a New York- and Munich-based customer relationship management and digital marketing company, have combined under the Cendyn brand as one of the largest scalable CRM and digital marketing providers in the hospitality industry. 

The merger aims to help hoteliers drive demand and revenue performance by optimizing every touchpoint of the guest journey through data intelligence and automation. 

Hotel brands served by the new company include Jumeirah Resorts, Hyatt, Marriott, Minor Hotels, IHG, Hilton, Outrigger Hotels & Resorts, Onyx Hospitality Group, Rosewood Hotels & Resorts, Virgin Hotels, Margaritaville Hotels & Resorts and Event Hospitality & Entertainment.

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“With deep experience in hospitality and a long history of providing innovation at both companies, there is perfect alignment and tremendous opportunity to be realized through this combination,” said Tim Sullivan, president and CEO of Cendyn. “With a shared vision to leverage data to enable deeper, more profitable guest relationships for our customers, our expanded reach and scale as one company will unlock more value and capabilities for hoteliers across the globe.”

Cendyn will continue to be led by President and CEO Tim Sullivan, and Paolo Torchio from NextGuest will join the Cendyn senior leadership team as chief strategy officer. Torchio has held previous leadership roles at Sabre, Two Roads Hospitality and Hyatt. He will lead the integration of the businesses and product portfolio strategy. Other additions to the leadership team at Cendyn include Dieter Dirnberger as the managing director of Europe, Middle East and Africe and Toshi Rogers leading the global account team.

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