Chaitra Vedullapalli: Transforming digital marketing industry with Women in Cloud

Being able to help the women and community
and fill the gap of gender equality is a challenging road to tread. However,
with strong determination Chaitra Vedullapalli, Co-Founder and President of
Women in Cloud is leading the front with her proud venture. She adds, “Success
is not determined by personal achievements; instead, I believe that being
impactful equates to being successful.” What started as a movement due to
personal experience today impacts millions of women across the world.

Journey to success

Personally, Chaitra has always believed in
trying to solve problems to serve the community leading to collective growth.
Women in Cloud’s inception was to find a solution to the gender gap in
Corporate America.

She completed her Bachelor of Engineering
from R. V. College of Engineering, Bangalore, in 1995 and stepped into the
corporate world with Oracle in 1997. There she worked for eight years and
attained the title of Global Director.

She states, “I have previously led
executives’ roles at Microsoft and Oracle in Licensing, Partnership, and
Strategic Consulting for over two decades. In those roles, I led
cross-functional, cross-boundaries, and cross-industries to build the company’s
infrastructure and economic development from the ground up, spearheading profitability
and growth; and invested my time in board work and public policy efforts in the

Being a person born with strong creativity,
the interactive interface and features of Microsoft caught her eye and drove
her to the technological world. She adds, “However, the changing landscape in
technology and marketing meant these traditionally parallel streams needed to
be connected in the modern space. Digital marketing was my chance to bring a
creative and bright side to technology.”

Learning from the hurdles

During the early years of her career, in
the midst of learning technology, she struggled with a lack of equity. The lack
of financial, leadership, and relationship equity led her to contemplate her
decision to pursue technology. Furthermore, this contributed to no invitations
to certain conversations. As an Indian American woman, this experience had her
question her capabilities as a technologist and a contributing member of the

However, these roadblocks helped her to
acquire and structure her leadership style and qualities. She states, “Over the
years, I have made conscious decisions to serve people and add value. I
function with clarity and am critical about analyzing a situation if I am
invisible. I believe in understanding ‘why I was not invited,’ ‘why do I lack
certain equity,’ and ‘how can I do better to overcome challenges.’ Some
scenarios simply require the courage to walk away. More often than not, the
answer lies within you. Your dedication and determination will unlock almost
any door if a growth mindset is employed.”

Revamping the industry with Women in

Women in Cloud is a community-led economic
development organization taking action to generate $1B in net new global
economic access for women entrepreneurs by 2030 through partnerships with
corporations, community leaders, and policymakers. Women in Cloud is built on
core values like Inclusion, Collective Action, and Economic Access to help
contribute to the UN 2030 Sustainable Development Goals.

She states, “We are a powerful and
inclusive community trying to build the next generation technology right! As an
economic development organization, we are focussed on driving change through
collective action.”

Some of their strategies to connect and
advance the $1 billion-dollar economic mission are Virtual Events, Community
Engagement, Digital Campaigns.

Women in Cloud is famous for bridging
traditional borders through virtual events, where cross-border networking is a

She expresses, “In our mission to create
global economic access, community engagement plays the most important role in
collaborating. Community Engagement is our tool to enable systematic change in
the industry.Women in Cloud’s digital campaigns are well received and are
highly impactful. #EmpowHERWithAccess 2020 campaign received 600,000
impressions from around the globe and created a massive impact in the

She believes that value-based marketing,
omni channel marketing, e-Commerce transformation, and community engagement are
the four domains that will transform the whole landscape of the digital
marketing industry.

Life as Co-Founder and President of the

Wearing the hat of Co-Founder and President
of the company, the role includes fundraising, taking major corporate
decisions, managing the overall operations and resources of a company, acting
as the main point of communication between all the stakeholders to drive the

Being a natural problem-solver, Chaitra
tries to find the best solution for everyone with her creative mind and skills.
This has allowed her to fuel the growth of her career and company.

She expresses, “The best recognition in my
career so far has been the Ideagen Global Leadership Award in 2019. This holds
a special place because Women in Cloud’s effort to serve the community to build
an inclusive economy was recognized and honoured. Our work to build a women-led
technology industry was praised and it is only a matter of time that we finish
our mission.”

She feels work-life balance is a crucial
element to continued success. She states, “I often take time to disconnect
during the weekend or holiday season by occupying myself with creative hobbies.
Creative Arts and Calligraphy play an important role to help me relax. However,
Cooking is my sacred haven. I absolutely enjoy cooking for my family. As an
Indian American household, we tend to experiment with food and it brings me

She is a team player and values her team in
every aspect. She shares, “Infinite opportunities are created when you are
dedicated to serving people daily. In my opinion, adding value to one’s life is
the biggest motivation there is. Our team is always thrilled to undertake any
challenge since we strive to add value to others.”

Next phase for the company

Women in Cloud is a mission to transform
the industry inclusivity, hence they are developing sustainable programs and
solutions to equip women to access economic opportunities. Optimization is also
on the agenda going forward.

She expresses, “The Covid-19 pandemic
allowed me to introspect and restructure the goals for Women in Cloud. Mostly,
I am determined to add value to our existing members rather than just grow the
community in number.We are building new models and creating new avenues to
educate, nurture and accelerate the growth of women-tech entrepreneurs in
technology across the globe. This is an exciting period of us to innovate and
break through.”

On the personal front, Chaitra is looking
to serve the people who put their faith in the company’s expertise and add
value to their journey.

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