While a lot of the conversation about digital marketing tends to focus heavily on the B2C sphere, there are thousands of B2B companies that still need to use digital to bring in new leads, clients, and revenue. Some of those turn to Andrea Cruz, the Senior Digital Marketing Manager at .
KoMarketing has served organizations like Corero Network Security, Machine Finder, John Deere, HP, and the United States Department of Commerce. They do not work with B2C at all, which makes Andrea the perfect expert to ask about the challenges of doing digital marketing for these sorts of organizations.
If you’re hoping to break into this space yourself or have clients in the space who you’re hoping to serve better, then you won’t want to miss today’s podcast.
The highlights:
The insights:
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