In “Chinese Whispers,” we share the most significant news stories about the high-end industry in China that haven’t yet made it into the English language.In today’s edition, we discuss:1. Tiffany’s SVP Philippe Galtié stated the brand name is prepared to open an e-commerce store in China next year– Jiemian American status fashion jewelry brand Tiffany is most likely to open its very first e-commerce shop in China in 2019, said a senior executive throughout an interview with Chinese media outlet Jiemian. The brand name just debuted its millennial-focused Paper Flowers collection via a pop-up store on Alibaba’s Luxury Pavilion last month.” I can not disclose the specific time yet, however we hope it is next year,”said Philippe Galtié, senior vice president of Tiffany
.” In terms of the format, it can be performed in partnership with a third party or run by Tiffany itself.”The business presently has 34 retailers in China, and Galtié believes an e-commerce store would assist to extend Tiffany’s offerings to more upscale consumers.Recommended Reading
Chinese Millennials Astonished Photo: Shutterstock 2. Ralph Lauren expands online sales channel by launching an official e-commerce site and WeChat mini-program store– Style Network On September 5, Ralph Lauren announced the launch of its first main Chinese e-commerce shop, following in the footsteps of other luxury
players like Gucci and Louis Vuitton. The American high style label likewise launched a mirror-like online shop via WeChat’s mini-program. Mobile-savvy consumers can directly put orders on their phones. If they want to return or exchange, they can go to among the brand name’s offline shops nearby.
Buyers in Shanghai will get their orders within 24 hours.Recommended Reading Ralph Lauren Turns to Online Commerce to Offer Costly Items in China By Yiling
Pan A model strolls the runway throughout the LANYU S/S 2019 fashion show during New york city Style Week at Industria Studios on September 6, 2018 in New York City. Picture: VCG
3. Thirty-three Chinese designer will showcase styles at SS/19 NYFW– According to luxe.co’s calculations based on publicly offered information, there are 33 designers from China who will host runway shows and presentations at Spring/Summer 2019 New York Style Show. The figure is up from 25 in Autumn/Winter 2019 NYFW in February 2018.
In addition to popular designers like Jason Wu, Taoray Wang, Calvin Luo and LANYU, lots of emerging young talents like Claudia Li, Angel Chen and PH5 are set to debut their collections this year.Recommended Checking out The best ways to Lead A Couture Brand Name in the Age of Fast Style: An Interview With LANYU’S CEO By Yiling Pan
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