Now more than ever, it is vital for businesses to be available and easily accessible for customer communication. With face-to-face meetings less popular or impossible, many businesses have seen a large increase in video and phone meetings with their customers. At Digity, we work with a number of clients in the Architecture, Construction and Furnishing industries, who have had to adapt from their usual face-to-face design consultations to virtual substitutes. This is a great alternative and could well succeed the pandemic – but it must be executed well. If customers try to make contact with businesses and find them slow to respond, unorganised or unavailable, sales are lost and reputations are damaged. Trying to organise your schedule and that of your team to accommodate a plethora of virtual meetings and phone calls is an incredibly tricky and time-consuming manual task to undertake, and leaves you exposed to error.
The global reach of social media cannot be underestimated. Social media is now used worldwide, with a penetration rate of 49%* suggesting that even less developed countries are now beginning to engage on a greater scale with social media. With such a staggering reach, it is becoming increasingly important for businesses to recognise the value of social media marketing . Regardless of your particular industry, it is almost guaranteed that your target audience will be active on social media and it can be one of the cheapest forms of marketing, therefore offering a fantastic ROI. The issue is how to locate them with such an eye-watering number of users on each platform. Additionally, which platforms are most suited to marketing your particular service or products? Furthermore, what do you want to achieve? Is it brand awareness, lead generation, website traffic or conversions? All these factors influence which platform you should focus your marketing efforts on. That is not to say that it wouldn’t be worth being on all the platforms you can – absolutely it is important to be as visible as possible online. However, you may find that certain platforms suit your business and your aims more closely – so here are our tips what a few of the largest social media platforms can offer you:
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