, Director of Digital Media for cityCURRENT and , discusses some of the major social media lessons learned in 2020, some trends for 2021 and resources that can help organizations become more efficient and effective with their social media and storytelling efforts.
During the interview, Bartolotta highlights Zoom, Canva, Sendible and Kapwing, and discusses the importance of empathy, being able to pivot, tracking and analyzing the data, and using your platforms to power the GOOD.
Visit www.GROWTHcurrent.com to learn more about GROWTHcurrent.
Four Social Media Tools We Used the Most in 2020 and Plan to Use Even More in 2021
Zoom was our “bonus employee” throughout this year and our main tool to help bring our Signature Breakfasts virtual, break the geographical barrier to attend our events, go behind the scenes of world-class museums virtually, and remain a tool to engage partners and the community without exposing people to the virus.
Our team recorded over 500 interviews on Zoom alone this year spotlighting efforts across our region and around the world of those making a difference and doing GOOD even among so much uncertainty.
2. Canva: I’ve preached about Canva since they launched back in 2012 and as a graphic design professional, I still can’t think of any other tool that is as impressive, easy to use, and a great tool to collaborate with our team.
Canva has templates for everything from business cards and instagram stories to annual reports and even video presentations. I love the fact that with Canva For Work, our team in Nashville and Allison and I here in Memphis are able to see instantaneously any adjustments to campaigns without ever leaving the app or checking our email.
Four Lessons We Learned This Year About Digital Marketing
First and foremost, social media is meant to be a dialogue not a monologue. What connects us to a brand isn’t well-polished visuals, it’s humans and their stories. It’s how people have connected for centuries and it isn’t about to change anytime soon; especially as we yearn for connectivity throughout the coming year.
Social media is about relationships and people connecting to people — not companies or brands. So be human.
You can do this by using data from native platforms, such as:
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