Competitor Analysis Makes You Better At Digital Marketing | Ice Nine Online

I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know where to look.

Competitor analysis is a great way to understand how various types of companies market themselves, which then allows you to “emulate” the really great ideas and avoid the obvious blunders.

It also requires combing through websites, online assets, social media pages, and marketing campaigns hyper-critically, which in turn leads to better website projects and campaigns for our clients.

Here are a few items I look at when doing competitor analysis:

About the Author

Matt Chiera

Matt Chiera is the Founder and CEO of Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s small and mid-size clients generate millions of dollars in sales from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.

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