Consumers form loyalties to new brands they bought in quarantine, survey finds – Digital Marketing Curated

Bazaarvoice’s findings show that brand names have an opportunity to obtain brand-new customers who have become more adventurous out of necessity during the pandemic. With many parts of the world reporting product lacks as concerned customers stockpiled their kitchens with needs, shoppers were more going to attempt new brands and look online for products they could not discover in stores. As some consumers stick with items they may not have considered prior to the pandemic disrupted recognized behaviors, the shift in shopping habits is having a longer-term effect on market dynamics, the findings suggest.