Cotton On Group, Australia’s biggest global retailer has actually deployed innovation from Adyen to facilitate its worldwide e-commerce plans.The collaboration involves having Adyen assist in eCommerce payments for the Cotton On Group brand names including Cotton On, Cotton On KIDS, Cotton On BODY, Rubi, Supré, Factorie and Typo on a worldwide scale. The Group selected Adyen in late 2017 and rolled out the payment platform to all markets in April 2018.
With Adyen’s payments platform in location, the Group was able to combine its numerous payment programs and easily turn on services like RevenueProtect – an incorporated risk management system which enables business to preserve the perfect balance between scams defence and optimised conversions. Additionally, Adyen’s ShopperDNA builds a holistic view of the buyer behind each transaction, making it simple for client service groups to track online fraudsters as they try to alter networks, gadgets and identities.
Even more, its direct local obtaining licenses permit Adyen to own the whole payment process, eliminating the requirement to run payments across numerous third-party platforms.Adyen helped the Cotton On Group launch online banking payment methods in new markets, such as Malaysia and South Africa, along with deal local obtaining and combined processing for the Australian, New Zealand, Hong Kong, Singapore, Great Britain and US markets.
“Adyen supplies the Cotton On Group with online payment ability to support our eCommerce channel worldwide, powering our worldwide growth,” states Brendan Sweeney, Cotton On Group General Manager of eCommerce. “By embracing the Adyen platform, the Group has accessed to a greater breadth of payment capability– all whilst benefitting from a more advanced scams management approach, resulting in lower fraud.
“Beyond this, regional acquiring has helped the Group enhance settlements timelines, improve money flow, and provide a higher presence of conflicts, refunds and cancellations. Adyen supplies us with a practical single-platform solution that processes the entire payment from starting to end and keeps all information in one place.”
“We now accept a large range of payment types that are pertinent to our consumer in each market, opening greater growth,” states Sweeney.
Leave a Reply