For restaurants, it is important to stay connected with customers both now and as you begin to reopen and adjust to the ‘new normal’ after this COVID-19 pandemic. Your customers are as eager to get back in your restaurants as you are to start serving them again.
Just because customers may not be able to dine in with you, does not mean they cannot still enjoy your menu items. Clearly communicate with your customers about any delivery or take-out options that you have available. As restaurants start to open for dine in services at a reduced capacity, takeout orders will likely continue to be an anchor for the business in the short term.
Engaging with your customers in any way possible will keep your brand top of mind and get them excited for your re-opening. Communicating with your customers should be a mixture of what you can do for them, what you have available for them, and the measures you’re taking to keep them safe.
Below are some tactics to consider when creating & implementing your digital response strategies.
Strategic Social Media Communication
Social media usage and engagement is up since the lock-down began (increases are as high as 61% in some studies) which means your restaurant’s social channels are a great opportunity to communicate to your loyal customers and entice new guests to try your food. But re-opening your restaurant doesn’t mean re-starting your social media accounts and posting similar content that worked well before coronavirus. Here’s what to be aware of as your restaurant marketing ramps back up:
Website Content Strategy: Special Offers & Encouraging Online Conversions
Over the next few weeks and months restaurant businesses will need to place more emphasis on communicating their cleanliness and social distancing than ever before. Anyone looking for a restaurant will need to be entirely convinced it is safe before considering a sit-down dining experience again.
Convincing someone that your restaurant is low risk will take frequent and repeated messages regarding how your business is operating safely and is likely to include positive user generated content from guests who do come to dine with you. Make sure you monitor social channels for positive feedback and re-purpose that content on your own social channels and website (with permission from the content owner).
For more information about building your digital marketing recovery plan, or for more helpful tips.
About Vizergy® Digital Marketing
Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.
For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award-winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.
For more information, please visit www.vizergy.com.
Contact: Ryan Ridge | Vizergy | +1.904.389.1130 | [email protected]
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