Crowd Media (ASX:CM8) stays on the frontier of digital marketing technology with strategic London-based investment

Unique Report: The offer will speed up Crowd Media’s first-mover benefit in the future of influencer marketing.

With strong tailwinds throughout all of its online sales channels, social commerce company Crowd Media (ASX: CM8) has actually taken an exciting brand-new step to construct out its item offering in the digital market.

The company revealed today that it has taken a 8 percent stake in Forever Holdings Ltd, a London-based company that specialises in innovative interactive media.

The deal will be accompanied by a product combination method, which further constructs on Crowd’s longer-term vision to produce a market-leading digital marketing platform with “conversational commerce” between influencers and consumers.

State-of-the-art

Forever Holdings’ core innovation supplies a platform for influencers to engage throughout digital channels in a 1-to-1 setting with followers and consumers.

Following Crowd’s investment, that innovation will now act as an enhance to CM8s Q&A Chatbot– a market-proven technology with an AI ability, that helps with online conversations in numerous languages.

The combined offering opens “numerous commercial opportunities throughout entertainment, sport, influencer marketing, health and academic fields”, Crowd stated.

CEO Domenic Carosa included that the deal positions Crowd at the forefront of digital marketing technology, which will progressively move towards engagement with digital influencers.

Company chairman Steven Schaperra stated the offer represents a “historic” market opportunity for business.

“By linking Crowd’s existing Q&A Chatbot technology with the voice and visual technology of Forever Holdings, we will create an entertaining ‘conversational commerce’ experience in between customer and influencer,” Schaperra said.

The net outcome is a “talking head” technology platform that will allow consumers to engage with digital versions of popular historical figures and modern celebrities.

The overall factor to consider for CM8’s eight per cent stake will total up to around $365,000 comprised of money (~ 50 percent) and shares (~ 25 percent), with the remainder consisted of technology services offered by Crowd.

Execution on the offer takes the company “that much closer to our stated goal of in fact changing the method product or services are offered through digital influencers”, Carosa said.

“We believe conversational commerce is the future of ecommerce.”

It marks another action in a run of favorable news circulation for CM8, after company made additional inroads in its core European market at the start of August via the Amazon EU market.

This article was developed in cooperation with Crowd Media, a Stockhead marketer at the time of publishing. This short article does not make up financial item recommendations. You must consider acquiring independent guidance before making any financial decisions.

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