2020 has actually been a year of huge disruption. We’ve seen our routines changed beyond our control and formed new routines ourselves, too. Marketers have actually needed to stay up to date with fluid changes in customer habits, leading to ingenious brand-new strategies and innovations. Here are some things that are essential to understand about trends in consumer behavior and the implications for digital marketing tactics in 2020:
Customers are progressively visual.
Research studies reveal that approximately 65% of individuals are visual students, lending them to be more engaged by visual content. Including aesthetically oriented content into your social media mix can draw in more attention than traditional copy-heavy posts and increases the probability that your audience will read the text. To benefit from this, Reuben Rink produces custom-made branded infographics for lots of our clients– like the one listed below from Guilford Technical Neighborhood College’s Instagram page.
However the visual pattern doesn’t stop at material. The intro and quick development of visual search tools indicates that users desire a visual shopping experience, too. New tools, consisting of Pinterest Lens, Google Browse by Image and Amazon StyleSnap, enable users to upload a photo of a product they like in place of a standard search query. The app’s AI then returns similar products based on the image. Visual search tools present brand-new chances– and new difficulties– to product online marketers progressing.
They want more video.
Video is now non-negotiable as part of a digital marketing technique. Recent research study shows that 56% of internet users are viewing video on Facebook, Twitter, Instagram and Snapchat regular monthly and 75% of United States consumers routinely utilize social networks to watch video. Plus, if you’re broadcasting live, your video can keep individuals watching approximately three times longer than with prerecorded content. These days, virtual occasions are prime for engaging audiences and producing a sense of connection while we can’t collect in person– take a look at our current blog site post for suggestions on hosting an effective virtual event.
Video is also a great tool for item marketing. What much better method to research study a purchase than to see it in action? Item unboxing and review videos are escalating in popularity and online marketers are incorporating these into their digital marketing by purchasing the rights to utilize effective videos across multiple platforms.
They want a personalized experience.
Epsilon reports that “80% of consumers are most likely to make a purchase from brands that customize the experience.” Forming a connection that feels real is the key to brand loyalty for contemporary consumers. Customization makes sure that relevant material and experiences make it to the screens of the right audiences. To do this, online marketers are incorporating more AI and much better targeting practices into their methods. Predictive analytics, automation, and interactive experiences like chatbots and voice control can assist produce the top quality experience that customers have actually discovered to anticipate.
Does a tailored experience cause measurable results? Yes:
They’re going shopping on social media.
Understanding that consumers are geared toward visual content, it ought to come as not a surprise that they’re utilizing visual platforms like Instagram to shop. Paid social networks ads are becoming more flawlessly integrated into users’ feeds, generating engagement, conversions and purchases.
Searching for engaging material without the leg work? Influencer marketing is a terrific tool for driving traffic and reaching new audiences. As pointed out above, item unboxing and evaluation videos are a present favorite amongst contemporary customers– think about reaching out to popular accounts for collaborations or to purchase the right to share organic material about your brand. A favorite or trusted influencer’s recommendation can bring a lot of weight when forming viewpoints about brands and making getting choices.
TL; DR
Required help designing and executing a digital marketing strategy that works for your organization and the contemporary consumer? Contact us today.
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