Cyber security concerns in the world of digital marketing

The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three prevalent concerns where businesses could greatly benefit from professional cyber security services. 

#1: Malware and remote access to customer relationship management (CRM)

Cyberattackers target CRM software to access personal and financial information about employees, customers, and vendors. Not only does this cause irreparable damage to a brand’s image, but it also exposes weakness in the system. A CRM is where businesses store the majority of their private data, which is why it’s essential to stay ahead of hackers by testing for security weaknesses before they’re exposed. This will help to build meaningful customer relationships and grow your company revenue. 

While building a secure website should begin in the development stage, stricter security measures may be needed later as well. However, are there any things you can do to maintain cyber security in-house? Be sure that any software you download comes from trusted sources and partners and always log out of CRM when you’re not actively using it. 

#2: Phishing and email marketing

Email-based attacks have increased in frequency since the rise of this digital marketing service, but even more so since the beginning of the COVID-19 pandemic, where businesses saw an increase in new, organic, online traffic. 

For those who’re unfamiliar with the terminology, phishing is a word that’s used when hackers pose as real businesses and send malicious emails to people to trick them into revealing financial information, system credentials, or other sensitive data. In this regard, business owners must remain aware of email phishing tactics while email users avoid strange requests for information. 

#3: Fraud and social media marketing

Social media is one of the many elements that make up the bread and butter of the digital marketing industry. As such there are cyber security concerns around attacks where hackers are impersonating businesses or deploying ransomware—a type of malware that threatens to publish the victim’s personal data and block access to it unless a ransom is paid. 

Businesses should aim to enhance their cyber security by opting for services that bolster incident response plans. This could include stronger, diverse passwords that differ from other programs and applications and the use of 2-factor authentication (2FA). 

Have you been a victim of cybercrime? Drop a comment below to share your experience. 

The post Cyber security concerns in the world of digital marketing appeared first on Trek Marketing.