Daily News: Digital and Voice Experiences, The Increase of Visual Search, E-Commerce & Social

Here is today’s roundup of news associated to local advertising and marketing, local media, technology, local commerce, customer behavior and more.

6 Ways Marketers Are Customizing Digital and Voice Experiences to Drive Earnings (July 26, 2018)
LSA Expert: “According to Salesforce’s 2018 report, 56% of B2C consumers stated a tailored experience based on past interactions is crucial to winning their business. In addition, just over two-thirds of B2C consumers stated their standards for excellent experiences are greater than ever.”

The Increase of Visual Browse: How Brands Can Adjust (July 26, 2018)
Browse Engine Journal: “With new, smart, visual search technology being included into top quality apps and sites along with improved visual search performance being constructed into platforms such as Pinterest, Bing, and Google, visual search is changing the search marketing landscape as we understand it.”

Report: E-Commerce Sites Should Ward Off Looming Obstacle from Social Platforms (July 26, 2018)
Street Fight: “The straightforward days of yore when e-commerce websites like Amazon made their money selling users items and social platforms like Facebook made their loan offering advertisements that profited from users’ attention have pertained to an end.”

Email, Paid Search Said Easiest to Analyze; Content & & Video Tougher (July 25, 2018)
Marketing Charts: “Determining marketing attribution is extremely important to the large majority of marketers, reports Ascend2 in a brand-new study involving 226 marketing influencers relatively uniformly split in between B2B and B2C channels.”

Sellers Lag In Meeting Buyers’ Digital Expectations, Study Finds (July 25, 2018)
MediaPost: “Sellers are welcoming digital marketing. However their investments have actually not kept speed with client expectations, inning accordance with Retail’s Digital Crossroads, a study by Incisiv in collaboration with Windstream Business.”

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