Dana To Expand Aftermarket e-Commerce Platform For Customers In EMEA Region

Dana is expanding its e-commerce platform, DanaAftermarket.com, to support consumers in the European, Middle Eastern and African (EMEA) region. The business will include the platform at Automechanika 2018, Sept. 11-15, in Hall 3 booth G91, together with its broad variety of drivetrain, sealing and thermal-management services for the aftermarket.

State-of-the-Art e-Commerce Platform

Just recently released in the United States, the advanced customer-experience platform will end up being offered to EMEA customers later this year. It will supply immediate, 24-hour access to more than 110,000 Spicer parts for commercial, light and off-highway lorries and will help users in confidently browsing and acquiring the best part for their vehicles.

Providing diagrams, videos and a huge literature library, Dana will utilize a visual display at Automechanika to demonstrate how DanaAftermarket.com effectively locates particular product requirements, consisting of comprehensive specs, prices and availability.

“As the demand for Dana’s high-quality trusted products and premium brands continues to increase, we are focused on enhancing customers’ abilities to discover the right part to fulfill their individual requirements,” stated Mark Wallace, executive vice president of Dana and president of Dana Commercial Driveline Technologies. “We are delighted to display the brand-new DanaAftermarket.com features, which brings part browsing ability to numerous EMEA clients.”

Spicer Quality Right Out of package

In addition to showing its e-commerce option, the business’s booth will feature the Ultimate Dana 60 crate axle with Spicer gearing, which is offered in a variety of ratios as a prepackaged option for light car drivetrain builds.

Dana also will display its Victor Reinz sealing options, that include cylinder-head gaskets and secondary gaskets, on a BMW V-8 engine.To further

demonstrate the breadth of its product portfolio in off-highway applications, Dana will show a Spicer Design 990 independent front suspension axle, created to deliver optimal power and torque for open-field tractor applications; a Spicer off-highway transmission, dealing with applications of 50 to 1,000 horsepower (37 to 746 kW); and a Spicer TE30 powershift transmission, created for sturdy automobiles, such as big forklifts and harbor devices.

As Dana continues to broaden DanaAftermarket.com abilities for its EMEA and international consumers, the business plans to release part-searching features for its Victor Reinz and Glaser brands by the end of this year.

Automechanika 2018 is held from Sept. 11-15 in Frankfurt.

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